Previous investigations of consumer subcultures in the CCT tradition focused primarily on consumer behaviours, feelings, experiences and meanings of consumption. This paper advocates that in order to deeply understand and interpret a particular subculture, researchers in consumer culture should consider more thoroughly the interaction between consumers and producers in consumption markets. This argument is illustrated with a research project on lifestyle sports. From the results of this study it appears that producers play a vital and interdependent role in meaning and interpretation processes. It is argued that processes in which consumers give meaning to activities can not be isolated from the processes in which producers ascribe meanings to activities, settings and markets. In this 'circuit of culture', production and consumption are not completely separate spheres of existence but rather are mutually constitutive of one another (Du Gay, Hall, Janes, Mackay, & Negus, 1997).
In her inaugural lecture, Sabine Niederer presents visual methodologies that take into account the contemporary state of digital images and demonstrates how visualizations may be put to use for collaborative research.
Studying images on social media introduces several challenges that relate to the size of datasets and the different meaning-making grammars of social visuality; or as aptly pointed out by others in the field, it means ‘studying the qualitative on a quantitative scale’. Although cultural analytics provides an automated process through which patterns can be detected in large numbers of images, this methodology doesn’t account for other modalities of the image than the image itself. However, images circulating social media can (and should) be analyzed on the level of their audience as the latter is co-creating the meaning of images. Bridging the study of platform affordances and affect theory, this paper presents a novel methodology that repurposes Facebook Reactions to infer collective attitudes and performative emotional expressions vis á vis images shared on the large Syrian Revolution Network public page (+2M). We found visual patterns that co-occur with certain collective combinations of buttons, displaying how socio-technical features shape the discursive frameworks of online publics.
MULTIFILE
The main aim of the project is to provide new research in the arts by focusing on the concept of the inter-sensorial as an essential text for the creation of art and culture. It is designed to foreground the role of the sensorium as an underpinning source for many aspects of thought and cultural heritage. This project will blend visual arts with applied arts and traditional local traditions, revealing new light on the artistic facets and customs which are usually overlooked.The extended residencies will promote transnational mobility for emerging artists, facilitating international relationships between different artistic and cultural contexts within the EU. This will promote transnational interconnectivity between artists and cultures, creating a resourceful intercultural fertilisation, endorsing cultural diversity, social inclusion and most of all, further research on the intercultural facets.Through the various side-activities to take place during the mobilities of the artists, the project aims to strengthen and develop diverse audiences by producing the necessary elements for a dialogue, illustrating interpretations of rich layers of tangible and intangible heritage and legacies of European countries related to the tradition of sensorial experiences and how they evolved around traditional customs. Furthermore, it also aims to rethink and project new and innovative ways for documenting, preserving and communicating data to different audiences.
The utilization of drones in various industries, such as agriculture, infrastructure inspection, and surveillance, has significantly increased in recent years. However, navigating low-altitude environments poses a challenge due to potential collisions with “unseen” obstacles like power lines and poles, leading to safety concerns and equipment damage. Traditional obstacle avoidance systems often struggle with detecting thin and transparent obstacles, making them ill-suited for scenarios involving power lines, which are essential yet difficult to perceive visually. Together with partners that are active in logistics and safety and security domains, this project proposal aims at conducting feasibility study on advanced obstacle detection and avoidance system for low-flying drones. To that end, the main research question is, “How can AI-enabled, robust and module invisible obstacle avoidance technology can be developed for low-flying drones? During this feasibility study, cutting-edge sensor technologies, such as LiDAR, radar, camera and advanced machine learning algorithms will be investigated to what extent they can be used be to accurately detect “Not easily seen” obstacles in real-time. The successful conclusion of this project will lead to a bigger project that aims to contribute to the advancement of drone safety and operational capabilities in low-altitude environments, opening new possibilities for applications in industries where low-flying drones and obstacle avoidance are critical.
Met toepassing van ICT-innovaties in combinatie met real-time 5D Big Data verstevigt de creatieve industrie haar innovatiekracht. Hiermee genereert zij impact bij het oplossen van maatschappelijke vraagstukken, die aansluiten bij de Duurzame Ontwikkelingsdoelstellingen van de Verenigde Naties. Vanuit haar meerjarige relatie met de creatieve industrie, wordt aan HAS Hogeschool steeds vaker de vraag gesteld hoe de creatieve professional op een ethisch verantwoorde manier om kan, wil en mag gaan met de toepassing van persoonsgebonden locatiedata in het designproces tot en met publicatie van digitale inter¬actieve applicaties met ruimtelijke visualisaties (animaties, video’s, digital twins, etc.). Ook participerende gebruikers worden steeds mondiger en stellen terecht vragen over het gebruik van persoonsgebonden locatiedata in dergelijke applicaties. De Autoriteit Persoonsgegevens houdt in deze toezicht en legt de komende jaren nadruk op dit focusgebied. Vanuit het maatschappelijk actuele sociaal en culturele thema Data & Ethiek wordt momenteel (inter-)nationaal onderzoek uitgevoerd en zijn een aantal instrumenten ontwikkeld. Deze zijn echter niet praktijkgericht en visueel, terwijl de creatieve industrie en de maatschappij daar wel steeds meer om vragen. Met de ontwikkeling en eerste toepassing van het praktijkinstrument Monitor Ethisch Ruimtelijk Visualiseren en brede kennis¬valorisatie met de creatieve industrie wordt een goede eerste stap gezet om deze behoefte in te vullen. Tevens worden de onderzoeksresultaten door HAS Hogeschool vertaald naar haar kerntaken (onderwijs, onderzoek en kennistransfer) en richting haar Ethische Adviescommissie. De resultaten van dit praktijkgericht onderzoek met een multidisciplinaire aanpak maken brede toepassing van technologie in maatschappelijk gedragen en ethisch geaccepteerde oplossingen mogelijk, geeft een impuls aan het vernieuwend onderwijs bij HAS Hogeschool en andere kennisinstituten en biedt het MKB in de creatieve industrie de innovatiekracht haar producten nu en in de toekomst meer ethisch-bewust aan de markt en haar gebruikers aan te bieden.