Lobke Elbers

Lobke is leading in disseminating the vision and focus of the European Agenda on digital and sustainable transformation in tourism through various projects⁠. Consulting on digital tools and technical functionalities that support businesses, government, education, and social partners' efforts on platform use and implementations, digital & sustainable transformation, and research-based response models for a future-proof tourism sector⁠. She proactively identifies and cultivates digital opportunities that support the adoption and optimization of the Next Tourism Generation approach in Europe⁠.

Her mission is to bring the in-depth experience with an intuitive ability to seamlessly lead tourism's digital and sustainable transformation through interactive knowledge-based communities, networks and platforms for European audiences (industry, public authorities, social partners and other stakeholders) in The Netherlands and EU member states⁠.

Next Tourism Generation
Pact for Next Tourism Generation