Silke Hassreiter is a researcher and lecturer specializing in research methodology and media production for the Bachelor's program in International Media and Entertainment Management (BA) and the Master's programs in Game Technology and Media Innovation at Breda University of Applied Sciences. Her expertise lies in qualitative research methods, ethnography, and action research. Before joining BUas in 2007, Silke accrued 13 years of experience as a TV cinematographer and video editor, contributing to TV productions globally.