Since the beginning of the twentieth century, Palestine has seen complicated changes in its political circumstances, most notably the creation of Israel in 1948 and the 1967 war, where Israel occupied the West Bank and the Gaza Strip. These events have created catastrophic political, economic and social facts which deeply affected the life of the Palestinian people. In this context, tourism became a political tool in the supremacy and domination of the Israeli establishment over land, and people, and an instrument for preventing the Palestinians from enjoying the benefits and the fruits of cultural and human interaction on which tourism thrives. Israel controls all access to Palestine (land and sea borders), most of the Palestinian water resources and all movements of people and goods from, to and within Palestine. This article assesses the role that tourism may play in promoting peace by presenting the Palestinian Initiative for Responsible Tourism - code of conduct - and its contribution to peace. In addition, issues of sustainability and the triple bottom line will be evaluated which could go a long way towards healing some of the divisions in the Palestinian/Israeli society.