Electronic book. Book of Abstracts of the 26th International Public Relations Research Symposium BledCom on the theme Trust and Reputation. Trust is a foundation of social (and organizational) order and also serves as the underpinning of healthy relationships, exchanges and transactions. There is a growing concern globally that social and organizational trust is eroding, and that it has become harder for organizations to build and protect relationships with stakeholders many of whom themselves seem to be in conflict. Digitalization and globalization have contributed significantly to changing the world order, leaving many people confused, disoriented and perhaps even scared.