Zoekresultaten

Measuring the Dutch clothing mountain

Reducing clothing production volumes by design

Based on a literature review, this article discusses how the challenge of diminishing clothing production volumes has been approached within the field of sustainable fashion. We identify six common strategies in literature and discuss the approach of user involvement in the process of design and/or manufacture of garments in detail. A critical analysis of the state of the art in the field points out that these strategies have been constructed, studied and promoted without empirical validation. The article concludes with a recommendation to move forward from conceptual to empirical studies. Analyses of existing initiatives and their results in terms of consumer buying behavior and obsolete inventory are recommended as first steps towards validation.

Dress and the city

European clothing consumption has increased dramatically in recent decades, leading to a current average of 26 kg of textiles annually purchased per capita (EEA, 2019). While garments (and most of clothing’s environmental impacts) are produced in other parts of the world, European municipalities face a problem of increasing volumes of textile waste. Moreover, the revised waste directive of 2018 specifies that European Union countries will be obliged to collect textiles separately by 2025. This study investigates how these phenomena are affecting city-level policy and strategy, including but not limited to textile waste management. It builds on a comparative analysis of official documents informed by interviews with policy makers and waste management authorities in five European cities. The research points out that, in these cities, clothing environmental policy and other public initiatives are at varied levels of development. The paper identifies three kinds of measures, namely (a) improving separate collection, (b) waste prevention, and (c) consumption reduction. Reducing the share of textiles disposed of in general household waste (and therefore increasing separate collection) has been a central aim in cities where textiles fall under local waste regulation. The waste directive mentioned above makes separate collection of all textiles compulsory for EU members, leading to revisions in some cities’ collection systems. Some municipalities have gone one step further in preventing these textiles from reaching waste streams by supporting local initiatives for repair and reuse. The most advanced and recent approach is aiming at reductions in new clothing demand through citizen campaigns and monitoring the effect of repair and reuse actions in consumption levels. The comparative analysis leads to recommendations for future policy and strategy including developing the three approaches mentioned above simultaneously, further exploring measures for consumption reduction, and the integration of more concrete targets and monitoring plans, so that the most effective paths in social and environmental terms can be identified.

Can design confront consumerism?

Irene Maldini’s PhD research discusses the quantity of clothing produced and consumed, its growth, and the environmental challenges associated with it. Moreover, Maldini examines how the field of design has reacted to this issue, reflecting critically on the gap between the expected and the actual effects of design strategies aimed at reducing clothing demand. Clothing personalization and durability have been central strategies to that end; however, this research points out that their expected effects are based on partial historical views and simplistic perspectives of clothing consumption. Therefore, the study proceeds in offering an alternative perspective on clothing consumption building on the systemic nature of the wardrobe.

From speed to volume: reframing clothing production and consumption for an environmentally sound apparel sector

The article highlights the limitations of speed as a framework for discussing and tackling the environmental challenges of growing clothing volumes or quantities. This argument builds on a series of wardrobe studies mapping the number of clothing items owned, purchased, and disposed of by 25 people during six months, and the reasons behind purchase and disposal. The results indicate that clothing consumption is rarely driven by replacement and that opportunity plays a main role. These characteristics of clothing consumption explain why it takes more than producing long-lasting garments to reduce clothing demand. Rather than delaying the disposal of garments, a more straight-forward focus on reducing production is needed, that is the contribution of a volume-centric approach.

The wardrobe as a system: exploring clothing consumption through design fiction

This study offers a new perspective on clothing consumption by uncovering the systemic nature of the wardrobe. The research builds on systems theory and aims at drawing a map of the wardrobe as a system with particular structure and behaviour. By co-designing fictional 'smart wardrobe' services with experts and discussing these services with wardrobe users, we identify characteristics of wardrobe structure and behaviour that give input for a preliminary wardrobe map. Lastly, the wardrobe map provides a basis for discussing sustainable design approaches aimed at reducing clothing demand, in the context of growing clothing production volume and its associated environmental impacts.