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How review valence shapes visit intention: affective commitment and destination reputation.

In the era of social media, online reviews have become a crucial factor influencing the exposure of tourist destinations and the decision-making of potential tourists, exerting a profound impact on the sustainable development of these destinations. However, the influence of review valence on visit intention, especially the role of affective commitment and reputation (ability vs. responsibility), remains unclear. Drawing on emotion as a social information theory, this paper aims to elucidate the direct impact of different review valences on tourists’ visit intentions, as well as mediating mechanisms and boundary conditions. Three experiments indicate that positive (vs. negative) reviews can activate stronger affective commitment and visit intention, with affective commitment also playing a mediating role. Additionally, destination reputation significantly moderates the after-effects of review valences. More specifically, a responsibility reputation (compared with an ability reputation) weakens the effect of negative valence on affective commitment and visit intention. This study provides valuable theoretical insights into how emotional elements in online reviews influence the emotions and attitudes of potential tourists. Particularly for tourism managers, review valence and responsibility reputation hold practical significance in destination marketing.

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Criminalization of market actor behavior as regulatory tool

Het onderzoek dat ten grondslag ligt aan dit artikel onderzoekt hoe de overheid markten reguleert voor (financiële) producten en diensten teneinde falen van de markt te voorkomen. Het behandelt specifiek EU Richtlijn 2014/57/EU betreffende strafrechtelijke sancties voor marktmisbruik en de implementatie daarvan in Nederland en opvolgend gebruik door het Openbaar Ministerie en Autoriteit Financiële Markten en hun Convenant ter voorkoming van ongeoorloofde samenloop van bestuurlijke en strafrechtelijke sancties. Het beantwoord de vraag of deze richtlijn de ontwikkeling van effectief reguleren van de financiële markt bevordert of remt. De slotsom ten aanzien van de implementatie van Richtlijn 2014/57/EU is – kort gezegd – dat “slechts” het aantal jaren gevangenisstraf voor handel met voorkennis en marktmisbruik van twee naar vier aangepast dient te worden. Het artikel concludeert tenslotte dat de huidige praktijk van het Convenant tussen OM en Autoriteit Financiële Markten kan blijven bestaan. De Autoriteit Financiële Markten kan haar inspanningen om haar toezicht verder in de geest van responsive regulation te verbeteren ongestoord door het OM voortzetten.

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Criminalization of market actor behavior as regulatory tool

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Fold, Stand and Drape: Unweaving Physical vs Digital Textile Design Considerations

Fashion design has rapidly become a digital process where textiles are simulated as soft, conformable materials on a digital body. The embodied experience and physical interaction with the textile have been replaced by screen-based media, resulting in a gap in understanding between physical and digital textile material. Consequently, understanding digitized textile properties and characteristics has become challenging for practitioners. This research investigates fashion designers’ implicit understanding when selecting textiles, specifically how interactions with physical textiles influence design considerations. Twenty digital fashion designers interacted with ten physical textile materials via tangible and scientific drape measurements, reflecting upon their design considerations. In digital environments, a tangible understanding of material properties is vital, and scientific drape measurements add significant understanding to digital design. The research advances our understanding of integrating digital tools in textile and soft material practices, where a postphenomenological approach is employed to help formulate the design considerations in selecting materials.

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Fold, Stand and Drape: Unweaving Physical vs Digital Textile Design Considerations

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Profiling Consumers Based on Their Beverage Consumption Patterns. A Cross-Cultural Study by Cohorts

The purpose of the research we undertook for this Conference Paper was to investigate whether marketing campaigns for specific types of drinks could be directed towards age cohorts rather than towards intercultural differences between countries. We developed consumer profiles based on drinking motives and drinking behavior by age cohorts. We hypothesized that differences between countries in the youngest age groups are smaller than in the older age groups, where country specific tradition and culture still plays a more prominent role. We, therefore tested, from the data obtained by the COnsumer BEhaviouR Erasmus Network (COBEREN), the hypothesis that the extent to which the age specific profiles differ between countries increases with age. The results confirm our hypothesis that the extent to which drinking motives differ between countries increases with age. Our results suggest that marketing campaigns which are directed towards drinking motives, could best be tailored by age cohort, in particular when it concerns age group 18-37 and more particular for beer, spirits and especially premix drinks. Marketing campaigns for non-alcoholic beverages should be made specific for the British countries and the Western countries, but even more effectively be made specific for the age cohort 18-37.

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Profiling Consumers Based on Their Beverage Consumption Patterns. A Cross-Cultural Study by Cohorts

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Airport Capacity Management Optimization vs Airline Fairness: an empirical study

This research aims to find relevant evidence on whether there is a link between air capacity management (ACM) optimization and airline operations, also considering the airline business model perspective. The selected research strategy includes a case study based on Paris Charles de Gaulle Airport to measure the impact of ACM optimization variables on airline operations. For the analysis we use historical data which allows us to evaluate to what extent the new schedule obtained from the optimized scenario disrupts airline planned operations. The results of this study indicate that ACM optimization has a substantial impact on airline operations. Moreover, the airlines were categorized according to their business model, so that the results of this study revealed which category was the most affected. In detail, this study revealed that, on the one hand, Full-Service Cost Carriers (FSCCs) were the most impacted and the presented ACM optimization variables had a severe impact on slot allocation (approximately 50% of slots lost), fuel burn accounted as extra flight time in the airspace (approximately 12 min per aircraft) and disrupted operations (approximately between 31% and 39% of the preferred assigned runways were changed). On the other hand, the comparison shows that the implementation of an optimization model for managing the airport capacity, leads to a more balanced usage of runways and saves between 7% and 8% of taxi time (which decreases fuel emission).

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Airport Capacity Management Optimization vs Airline Fairness: an empirical study

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Business performance and purchase intentions in cross-border e-commerce

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective marketing strategies, attract foreign consumers to retailers’ websites, and convert their visits into actual purchases. This dissertation contributes to the growing literature on cross-border e-commerce by examining how e-retailers can shape their marketing strategy to reach foreign consumers who may make a purchase and what drives consumers’ perceptions and preferences before making thatpurchase. To this end, study 1 examines how and to what extent small e-retailers can shape their marketing strategies to increase their use of digital marketing tactics and thereby improve their performance in foreign markets by comparing e-retailers originating from developed and emerging e-commerce markets. Study 2 focuses on how store values and country stereotype perceptions leadto higher trust between consumers and retailers in foreign e-stores, and how this differs for European consumers shopping at U.S. and Chinese e-stores. The thirdstudy addresses why consumers buy from foreign e-stores when they can buy domestically. It examines three different categories of determinants across generational cohorts: e-store characteristics, domain-specific values, and human values. Overall, this dissertation demonstrates the drivers of small retailers’ business performance and consumers’ purchase intentions in cross-bordere-commerce while showing that neither e-retailers nor consumers should be considered uniform or generalizable.

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Business performance and purchase intentions in cross-border e-commerce

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Noise vs. control

Over many years we’ve been looking at the emergence of “organized networks” as an alternative concept that could counter the social media platform a priori of gathering (and then exploiting) “weak links.”[1] Organized networks invent new institutional forms whose dynamics, properties, and practices are internal to the operational logic of communication media and digital technologies. Their emergence is prompted, in part, by a wider social fatigue with and increasing distrust of traditional and modern institutions such as the church, political party, firm, and labour union, which maintain hierarchical modes of organization. While not without hierarchical tendencies (founders, technical architectures, centralized infrastructures, personality cults), organized networks tend to gravitate more strongly toward horizontal modes of communication, practice, and planning.

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Emerging models of the eventful city

Cities around the world are increasingly using events as a tool to generate a wide range of effects, including image enhancement, income generation, and social cohesion. However, the use of events as an urban policy tool is hampered by the fact that events themselves also have their own objectives, such as making a profit or advancing the agenda of national and international organizations. In some cases, the objectives of the events and the city may coincide, but in other cases, they may not. Therefore, for cities there is a growing challenge in coordinating their events program in order to maximize the benefits for the city as a whole, while also supporting individual events. Many cities have already developed specific events policies and support mechanisms, but these tend to treat events as individual occurrences, rather than as an integral part of the urban ecology. Richards and Palmer have argued that the "eventful city" needs to take a strategic, holistic view of its events portfolio in order to move from being a city full of events to developing "eventfulness." This article considers how some cities are developing more holistic approaches to event policy and eventfulness. In reviewing the events policies of cities worldwide, it identifies three emerging policy models: event-centric policy, sector-centric policy, and network-centric policy. The article further considers the implications of these different models for events and events policies in cities.

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Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is analysed. Furthermore, these relationships are compared between e-retailers originating in both developed and emerging e-commerce markets. Using a sample of 446 small business-to-consumer e-retailers from 20 European countries, we find that the deployment of digital marketing tactics has a positive effect on international business performance. Of the strategic orientations examined, foreign market orientation is most associated with the use of digital marketing tactics. Remarkably, growth orientation only has a positive effect on e-retailers from developed e-commerce markets, while customer orientation negatively affects e-retailers from emerging e-commerce markets. The differences between e-retailers from developed and emerging e-commerce markets are prominent and show that markets should not be considered as either uniform or generalisable.

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Zoekresultaten

Producten 453

How review valence shapes visit intention: affective commitment and destination reputation.

Criminalization of market actor behavior as regulatory tool

Fold, Stand and Drape: Unweaving Physical vs Digital Textile Design Considerations

Profiling Consumers Based on Their Beverage Consumption Patterns. A Cross-Cultural Study by Cohorts

Airport Capacity Management Optimization vs Airline Fairness: an empirical study

Business performance and purchase intentions in cross-border e-commerce

Noise vs. control

Emerging models of the eventful city

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

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Producten 453

How review valence shapes visit intention: affective commitment and destination reputation.

Criminalization of market actor behavior as regulatory tool

Fold, Stand and Drape: Unweaving Physical vs Digital Textile Design Considerations

Profiling Consumers Based on Their Beverage Consumption Patterns. A Cross-Cultural Study by Cohorts

Airport Capacity Management Optimization vs Airline Fairness: an empirical study

Business performance and purchase intentions in cross-border e-commerce

Noise vs. control

Emerging models of the eventful city

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets