The capacity to deal with digital transformation is a valuable asset for established organizations, and employees play a crucial role in this process. This study contributes to the understanding of employees’ sensemaking of digital transformation in the tour operating industry. Using prior digital transformation research, construal-level theory (CLT), and dynamic change perspectives, our scholarly work focuses on the complexities of organizational change in a digital transformation context. Although employees generally support digital transformation, our findings show that their perceptions change over time across a range of specific challenges experienced during the employee change journey. Our findings stress the importance of adopting a social exchange lens in digital transformation knowledge as this represents deep structure change that might cause well-designed transformation processes to fail. Implications for hospitality and tourism management are discussed.
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In January 2013, a group of 6 professionals associated with the HvA Research and development Centre for society and Law made a study trip to the USA. Under the name "Krachtwerk on tour" they traveled three weeks through the USA, covering about 7000 km from Boston to San Francisco and Berkeley, through New york, Chicago, Kansas and Los. They visited 25 projects, organizations and research groups and spoke with over 115 professionals. The study trip was inspired by reorganizations in the welfare state of the Netherlands. The Dutch model was moving towards a more American model of individual responsibility. By meeting the frontrunners in the field, the authors gathered experiences and ideas they could can use in their research, education, and practice. In their concluding chapter, they describe their general and personal impressions. Because peer run organizations have been applied in The States for many years, visiting these organizations was a source of inspiration for similar projects in the Netherlands. During their tour, the authors maintained a blog on http://krachtwerkontour.blogspot.nl/ with stories and videos.