This paper reviews and discusses the neuroscience of a dynamic, contextual and polycultural self. Advances in neuro-science suggests that: (1) the brain can acquire contradictory cultural systems at the same time; (2) all three groups ofbi/multi/ and mono-cultural individuals can activate corresponding cultural patterns of the self, based on the cultural cues given in a specific cultural context; (3) individuals may be born with some genetic predispositions and these interact with the cultural environment, such that the same genetic predisposition may have opposite expressions of the self in different cultural contexts. Based on these insights, future research could invest more in (1) understanding theneuroscience of polycultural and global citizens who may have a universal identity; (2) advancing new identity development models for monocultural individuals who have the potential of a dynamic, contextual and polycultural self,but don’t benefit from living in a diverse cultural environment; and (3) because people can be both products and producers of culture, future research can focus on ‘technologies of the self’, in the sense that individuals, organisationsand governments can promote human agency (i.e. people as producers/authors of culture), proactively raise awareness and support the cultivation of a dynamic, contextual and polycultural self.
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There is an emerging interest in understanding the cognitive, emotional and motivational processes that drive tourists’ behaviour using neuroscientific research methods. This chapter briefly reviews the main methods of interest to tourism researchers, to then focuses on electroencephalography, which reflects electrical activity from the brain. Event-related potentials or electroencephalography oscillations reflect cognitive and affective processes. Components of the former can index emotional brain responses, and alpha oscillations are related to attention and approach/withdrawal. Existing tourism literature/using electroencephalography are reviewed. This is a promising tool for studying a range of phenomena that are of interest to tourism scholars, but require careful use of methods and interpretation.
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Mounting evidence supports the use of face-to-face pain neuroscience education for the treatment of chronic pain patients. This study aimed at examining whether written education about pain neuroscience improves illness perceptions, catastrophizing, and health status in patients with fibromyalgia. A double-blind, multicenter randomized controlled clinical trial with 6-month follow-up was conducted. Patients with FM (n = 114) that consented to participate were randomly allocated to receive either written pain neuroscience education or written relaxation training. Written pain neuroscience education comprised of a booklet with pain neuroscience education plus a telephone call to clarify any difficulties; the relaxation group received a booklet with relaxation education and a telephone call. The revised illness perception questionnaire, Pain Catastrophizing Scale, and fibromyalgia impact questionnaire were used as outcome measures. Both patients and assessors were blinded. Repeated-measures analyses with last observation carried forward principle were performed. Cohen's d effect sizes (ES) were calculated for all within-group changes and between-group differences. The results reveal that written pain neuroscience education does not change the impact of FM on daily life, catastrophizing, or perceived symptoms of patients with FM. Compared with written relaxation training, written pain neuroscience education improved beliefs in a chronic timeline of FM (P = 0.03; ES = 0.50), but it does not impact upon other domains of illness perceptions. Compared with written relaxation training, written pain neuroscience education slightly improved illness perceptions of patients with FM, but it did not impart clinically meaningful effects on pain, catastrophizing, or the impact of FM on daily life. Face-to-face sessions of pain neuroscience education are required to change inappropriate cognitions and perceived health in patients with FM.
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