As a seasoned marketer with over a decade of experience, I am deeply committed to the development and implementation of sustainable and ethical marketing strategies. My passion for sustainable tourism and regenerative leadership stems from my unwavering belief that businesses have a responsibility to make a positive impact on the world and contribute to a more sustainable future.
Throughout my career, I have honed my expertise in a wide range of marketing disciplines, from comprehensive market research and analysis to the creative design of engaging websites. Additionally, I possess extensive experience in a variety of digital marketing strategies, including social media marketing, email marketing, content marketing, and search engine optimisation. Over my 20 years of work experience, I have been involved in the conceptualisation and development of numerous brands, products, and services, particularly in the fields of fashion, tourism, and hospitality.
As a lecturer at BUas, I am committed to fostering the growth and development of ethical professionals, empowering them with the skills and knowledge they need to drive positive change within their respective industries.
Areas of expertise and interest: