In immersive technology, digital (virtual) elements are added to the physical world. Immersion is the perception of being physically present in a non-physical world,or experiencing the physical presence of a non-physical element (like in Pokémon Go). Except that the first (fatal) accidents as a result of Pokémon Go have been reported, this seems relatively harmless. But when you enter the public space with smart glasses, you will be able to see a digitally modified version of the physical world. There is already an app – DeepNude – that shows all passing women realistically naked, or an app that erases “unwanted” people such as bums from the area. Deep-fake, deep-nude, and immersive techniques blur the boundary between the physical and virtual world and thus between real and fake (fake) and rules and regulations lag behind!
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