In the city of Amsterdam commercial transport is responsible for 15% of vehicles, 34% of traffic’s CO2
emissions and 62% of NOx emissions. The City of Amsterdam plans to improve traffic flows using real
time traffic data and data about loading and unloading zones. In this paper, we present, reflect, and
discuss the results of two projects from the Amsterdam University of Applied Sciences with research
partners from 2016 till 2018. The ITSLOG and Sailor projects aim to analyze and test the benefits and
challenges of connecting ITS and traffic management to urban freight transport, by using real-time data
about loading and unloading zone availability for rerouting trucks. New technologies were developed
and tested in collaboration with local authorities, transport companies and a food retailer. This paper
presents and discusses the opportunities and challenges faced in developing and implementing this new
technology, as well as the role played by different stakeholders. In both projects, the human factor was
critical for the implementation of new technologies in practice.