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Consumer Perception Applied to Remanufactured Products in a Product-Service System Model

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This research focused on implement analysis to diagnose the viability to propose a design and repair strategy based on Product-Service System (PSS) and remanufacturing to preserve the value in white goods, more specifically laundry machines. The aim is to generate an alternative to the linear economy to redirect consumers to the circular economy, positively affecting the environment, the economy, and society, leading to responsible consumption. To achieve this, it is necessary to identify consumer behavior and the factors that intervene to buy remanufactured products. Also, find a timely methodology for the development of the PSS, analyze the ability to conserve added value, propose the strategy and verify its feasibility. The reach of this paper is establishing customer perception in the acceptance of remanufactured products in a circular economy model for white goods.


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