Over the last years, it has become clear that societies need to increase the adoptionrate of circular economy principles. Even though the number of circular products, services andbuilding projects is increasing, innovators obviously experience obstacles in their quest towardsa more circular economy. Moreover, relatively many governmental organisations still seem tostruggle how to effectively stimulate a circular economy. Governments face the challenge todevelop a playground in which a linear economy gradually is replaced by circular practices. Thispaper presents the case of the Dutch province of Overijssel. The key question Overijssel putforward is what the province can do to stimulate innovative practices specifically in the buildingsector. After a literature study, a research collective brought together highly successful and lesssuccessful local and regional examples of circularity. Document study, website analyses andinterviews, provided insights on the drivers and barriers. Our analysis shows what actions theprovince needs to take to further stimulate or at least to maintain the drivers and what to do aboutthe barriers. Our findings are relevant not only to the province of Overijssel, but also to otherregions in Europe.