There 's a largely unnoticed power that multinationals (electronics giants, Google, Facebook, etc.) have in our lives, including upbringing and education. And like magic oil, digital techniques are good for everything. No condition is conceivable, or there is an app for it. Certainly, if there is none, there will soon be an app for parents that records exactly how often the child does what and with whom on the social media. A kind of parental control 2.0. But what do we think of this?