Digital transformation of tourism is the central thread in the research and project work of Corné. He holds a PhD in Communication Science (Vrije Universiteit Amsterdam), a MSc in Business Economics (Tilburg University) and a MSc in Marketing Management (TIAS School for Business and Society).

Corné is participating in several national and international projects related to digital tourism, such as in the frame of the Erasmus and Interreg Programs. Currently, as manager of Research & Business Innovation, he is also managing the academic and applied research program of the Academy for Tourism / CSTT (Centre for Sustainability, Tourism and Transport). Also, he is responsible for the valorization of this research program through (inter)national subsidized and commissioned research projects. In the past he was involved in a variety of EU projects focusing on the training of professionals to improve the attractiveness and quality of higher management education by the use of information & communication technology, e-learning and online media.

His research interests focus on the effects of interactive communication technology via online platforms by companies on their relations with the public, in particular in the tourism industry. His research has been published in international ISI-ranked journals, and has been presented at several (inter)national conferences in the field of communication and marketing. Furthermore, Corné is the author of the study books ‘Social Media To Go’ and ‘eMarketing To Go’, and developer of the international online business simulation ‘Emerald Forest Hotel’, utilized in higher education institutes in 7 countries across Europe.

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Digital transformation of tourism is the central thread in the research and project work of Corné. He holds a PhD in Communication Science (Vrije Universiteit Amsterdam), a MSc in Business Economics (Tilburg University) and a MSc in Marketing Management (TIAS School for Business and Society).

Corné is partici

Een menselijk gezicht in elk onlinebericht? Social media inzet en tone of voice

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