Entrepreneurship for all.

Entrepreneurship and Innovation As an upcoming artist – what does the animation business look like? What are the challenges for the people and for companies? These are more than just questions; they're the starting point for a crucial conversation about the future of animation in Europe. Despite a wealth of talent and original ideas, Europe’s audiovisual sector still struggles to compete globally. A lack of collaboration, slower adoption of new technologies, and limited support for innovation and entrepreneurship continue to hold us back. So, what will it take to build a stronger, more dynamic animation and games industry in Europe? Are our creative and cultural values at odds with a more market-driven mindset? And who will step up to lead the change? To kick things off, researcher Silke Hassreiter will share insights from a year-long research project on entrepreneurship and innovation in the creative industries highlighting current barriers and pointing to strategies for growth. Following this, we invite an open discussion with students, educators, industry voices, and emerging professionals: What needs to change and how can we, as the next generation of creators, help drive that change? All VAF Sessions are in English and are geared towards talents and students of film, gaming and animation.