Innovating physical products can be seen as systems engineering at a higher abstraction level. It spans
multiple domains and focuses not on developing the product, but realising the complete innovation.
In our new approach, we focus on the four most important domains of physical product innovation:
market, technology, production and business. Technology Innovation Processes (TIP) is a newly
developed, flexible and pragmatic data-informed decision approach that helps innovation managers
to navigate through the early stages of a blue-ocean innovation process, where not much is known.