Online working adds a new dimension to our jobs. When I see myself working and interacting, I’m involved very differently than when I only act from my own perspective. From my first-person and newly acquired second-person perspective, I have slowly but surely come to form an opinion about this. From the first-person it was about contents, or fellow stakeholders. Second-person questions are: Why are we doing this? Is this really a job? It is argued that a good thing about the online "revolution" could be that it could lead to a reappraisal for honest craftsmanship!