In the following paper I investigate several factors of integration and their influence on students’ success in higher education derived from leading pedagogical theories. Furthermore the use of Facebook by first year students, in the Department of Media, Communication and Information at the Amsterdam University of Applied Sciences is discussed as a possible new influential factor of student success in contemporary society. The differences in the purpose of Facebook use by students are measured and compared with factors of integration, which were proven in previous studies, to be of influence to the success of students in higher education. Because this study is part of a broader (PhD) research wherein I investigate the influence of media literacy and its possible effect on students’ success, I will embed the results in a more theoretical discussion into integration in higher education and compare the results with previous studies conducted among the same population as part of previous mentioned research. All variables are measured using digital surveys and analysed with the help of statistical tests. This paper will ultimately investigate the relation between the variables derived from Tinto’s integration theory in contemporary society, Facebook use by students and its possible influence on students’ success.