Measuring plant health and status is key for growers in the Dutch greenhouse horticulture industry to create optimal conditions for plant growth and predictability and optimization of yield with minimal energy cost. Within the ‘Gewasgroei Goed Gemeten’ project led by The Hague University of Applied Sciences (project leader dr. John Bolte), plant data plays a key role. The consortium of researchers and entrepreneurs aims to pave the way towards large-scale application of sensor technology to record plant growth. Such a large-scale application asks for accurate, but low-cost sensors to be developed. Results of this project’s research and development, together with suppliers, growers and breeders, will advance the technology for Dutch horticulture and abroad, where there is a growing demand for Dutch knowledge and expertise.