Purpose – This study aims to investigate the tourism stakeholders’ opinions about developing smart tourism
(ST) in the West Bank, Palestine. This research fulfils intriguing gaps in the literature on stakeholders’
perceptions and views on developing ST in the West Bank, Palestine.
Design/methodology/approach – The research study employed a qualitative methodology using semi-
structured interviews with nineteen respondents. All data collected were in April and May 2022.
Findings – The findings show that the understanding of ST-related stakeholders in the West Bank is mainly
linked to information communication and technology, digitalisation, and online use of technology within the
tourism industry. Moreover, the results show the high potential of developing the ST industry in the West
Bank. However, this study revealed that challenges could affect the West Bank’s development at different
levels, such as managerial, technological, awareness, public sector restrictions, infrastructural, financial and
political challenges.
Research limitations/implications – This research has some shortcomings. The first restriction of this
study was the political restrictions and the checkpoints, which limited the reach of some of the participants who
reside in Jerusalem or other cities outside of the West Bank, which delayed the time of the interviews or
converted it to be done through a digital platform. Secondly, the sample of this study was small in tourism
stakeholders in the West Bank.
Originality/value – To the author’s knowledge, this paper is the first on ST from the stakeholders’
perspectives. Therefore, this study has set the first step in closing the existing gap in the literature.