This study links self-concept and place attachment to generate a better understanding of travel behavior patterns by migrant populations, in this case, Western professional migrants who live in the Hong Kong and Macau Special Administrative Regions of China. Five discrete Western professional migrant groups are identified, each with different demographic profiles, travel patterns, propensity, and intensity. The findings challenge the view that migrant populations are homogenous and also challenge the widely held notion that home return travel is their dominant mobility pattern. Conceptual and managerial implications of migrant travel behavior for destination marketers are briefly outlined.