What Moves People: Sustainable Travel to Events at Arena Poort
Today over 50% of the event goers who are going to a venue at the Poort are travelling by car. Unfortunately this has a big downside for the environment.
This interactive experience map presents opportunities in which event goers can be stimulated to travel more sustainably. It shows journey of an event goer traveling to a venue at the Arena Poort. The experience map is based on several interviews, user trips and user tests done by students of the AUAS for the research group Creative Media for Social Change.

The customer journey documents the emotional experience of visitors in their journey to and from the venue when they go to an event.