This paper examines the feasibility of using electric powered vehicles in urban freight transport from a carrier's perspective, including their attitudes towards electric freight vehicles (EFVs) and all relevant elements affecting this business case, such as: technological features, existing restricting and promoting policies, financial and non-financial incentives, type of operations, urban settings and logistics organization. We look at the business cases for different truck sizes, varying from small vans to large trucks, in relation to the logistics requirements. This contribution combines the relevant urban freight transport solution directions: technology (both for the vehicle and the supporting IT), logistics and policy. The attitudes of the different EFVs user groups are also taken into account. Only if all these elements support each other, a feasible case can be possible at this moment. We look at the current business case and make conclusions on where it is necessary to act in the near future in order to increase an uptake of electric freight vehicles. For this analysis we use the data collected from current demonstrations that are actually running in the European FP7 project FREVUE, which includes over 100 electric-powered vehicles in the cities of Amsterdam, Lisbon, London, Madrid, Milan, Oslo, Rotterdam, and Stockholm. This data includes operational, attitudinal and financial data for the before situation in which conventional vehicles were used and for the first year(s) where electric vehicles were operated. © 2016 The Authors.