This project aims to enhance museum experiences through value-driven design of a personalized, interactive AI-powered guide providing tailored information in real-time. Museums often rely on human guides for detailed content, but these services are typically limited to group tours. Audio guides are the common alternative for individual visitors, but they deliver standardized content that doesn't adapt to personal interests, creating a gap in the visitor experience. Additionally, creating content for traditional audio guides is expensive for museums to develop and maintain.
Research shows that museum visitors increasingly desire more control over how they interact with exhibits, preferring information that aligns with their personal interests rather than generalized content. Simultaneously, museums are eager to meet this demand by offering more personalized engagement, making visitor experiences more relevant and impactful.
In collaboration with Stedelijk Museum Breda and Brabant Cloud, creative professionals will co-design an app that acts as a personal digital guide, adapting its responses to each visitor's preferences. The app will use the museum's existing digital collection infrastructure to deliver customized interaction better connected to visitors' needs, interests, and linguistic abilities. The design approach emphasizes inclusivity and non-discrimination, ensuring accessible experiences for diverse audiences while aligning with the museum's educational objectives.
We will test the app at Stedelijk Museum Breda, gathering feedback from three visitor groups and comparing experiences between (1) those using the AI-powered app, (2) those not using the app, and (3) those with a human guide. We anticipate that this creative industries solution will facilitate more engaging and customized experiences while providing a scalable model that could benefit other cultural institutions through Brabant Cloud's regional network.
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MV.KIEM.02.023
