In this project we investiagte current and possible business models around virtual humans. Why will people or organizations pay for the creation an experience of business models. Do current models fit for this new form of experiencing humans in a digital form (in VR, AR or MR). Do we need to adapt the current business models and what is the effect of the (selected) business model on the creation part? His research uses the Imaginary Friend project (a VR experience using Volumetric Captured digital child to tell a story) as a use case to investigate the possibilities.
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