Purpose – Set in the newly emerging hybrid product research stream, and reflecting trends towards multi-national production and sourcing, this paper aims to present a three-country study on perceived quality and image of automobiles “made in and for” Southeast Asia. Design/methodology/approach – The authors used a multiple cue design in the stimulus definition, reflecting assembly and component origin plus warranty level. Actual car owners were targeted, thereby adding to a relatively low number of studies requiring actual prior purchase. The related face-to-face interviews in the local languages resulted in 720 usable questionnaires. Findings – Country-of-assembly is shown to affect perceived quality as well as perceived image. Warranty extension can moderate the quality effects to some extent, whilst buyers of luxury models display a smaller positive home bias in terms of perceived image than those of non-luxury models. Such home region bias is not demonstrated to be significant for country-of-components. Research limitations/implications – The paper contributes towards ongoing theory-building, especially with regards to an optimum level of origin cue decomposition. It also establishes the importance of adding image perception measurement to the arsenal of origin researchers normally focused on quality effects. Practical implications – Managers need to make strategic decisions on the decomposition of product origin cues, reflecting consumers' abilities to notice several such cues. The selected product origin cues must then be supported with appropriate communications strategies. Originality/value – For the first time, origin effects are demonstrated for the Southeast Asia region. The paper establishes the significance of country-of-target and contributes to research on the ever more complex product origin construct.
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Paper prepared for the Future of Journalism Conference, Cardiff, September 2011 Newspapers, particularly in the Western world, have seen paid circulation decline in the last decade. Online news is abundantly available, but at the same time newspapers – in print and online - often serve as sources for other media. Their position is definitely weaker than before, but it would be an exaggeration to write their obituary right now. In this research we track the significance of newspapers in 160 countries worldwide by calculating how many people use daily newspapers and how this changed over the last decade. We compare countries and continents, and distinguish between paid and free newspapers. Results show that newspapers are particularly significant – with more than 50% of the population reading a newspaper on a daily basis - in sixteen countries in Europe (mainly in Nordic and Western Europe) and ten countries in Asia (Japan, Hong Kong, Taiwan, South Korea, Singapore, Macau and some Gulf states). Most African, Asian and South American countries show a very low penetration of newspapers. Free dailies, however, have increased the presence of newspapers in Europe and some Asian and American countries. When shifts over the years are analyzed, the decline of newspapers mainly shows in Europe, Northern America, Australia and New Zealand although newspapers are still very well read in those areas. In Asia newspaper penetration has increased over the last decade. Latin America shows a stable penetration with population growing fast. In Africa there are only two copies of newspapers distributed per 100 inhabitants, a number that has not changed over the last decade.
To be able to ‘survive’ in a more and more globalising world, students of universities and universities of applied sciences must attain international competencies, in this study defined as respectively general personal, social competencies, intercultural competencies, a command of foreign languages and international academic and professional competencies. International competencies can be attained in different ways by students: internally (via foreign teachers and/or students) and/or externally (via internships and/or exchanges). The external attainment of competencies is far more successful when students are well prepared and when they receive proper supervision, both during and after their stay abroad. If this is not the case, students often tend to develop at a personal, social and (inter)cultural level, but significantly less at an academic and professional level (Stronkhorst, 2005). These students are also often unable to recognize and express which knowledge and skills they attained during their stay abroad (Orahood et al., 2004; CERI, 2008; Deardorff, 2009). With the preceding information as a starting point, the Social Work degree programme of Windesheim University of Applied Sciences in Zwolle started the minor ‘Social Work in Africa & Asia’ in the beginning of 2014. Students who participate firstly pass through a a six-week preparatory theoretical programma, followed by a three-month internship in Uganda or Vietnam. The minor concludes with a two-week postmortem programme. The practical component of the minor involves Eye4Africa, a Dutch internship supervision agency for internships in Uganda, Kenya and Vietnam. Eye4Africa arranges the internships, prepares the students for their stay abroad, both in the Netherlands and abroad, and then offers them support, coaching and intervision meetings. At the initiative of and in collaboration with Eye4Africa The Hague University of Applied Sciences carried out a qualitative study amongst eight female students of the Social Work degree programme of Windesheim University of Applied Sciences who followed the minor ‘Social Work in Africa & Asia’ during the academic year 2014-2015. The following was key to the research conducted: the question of the extent to which preparation for the Social Work in Africa & Asia minor at Windesheim University of Applied Sciences and the supervision that the Eye4Africa internship agency offers fourth-year Social Work students during their internships in Uganda in the autumn of 2014 had a positive impact on the attainment and further development of international competencies. The results have shown that the students found it very easy to recognise and express the knowledge and skills they gained during their internships. Secondly, the students mentioned clear professional, intercultural and personal, social growth. No growth or development in relation to academic competencies was observed in this study. However, this is not unusual, as the students were doing internships. Academic competencies are particularly attained when studying abroad, while professional competencies are particularly attained during internships (Hoven & Walenkamp, 2013; 2015). The main conclusion of this study is that the preparation and the supervision by Windesheim University of Applied Sciences and Eye4Africa within the framework of the minor ‘Social Work in Africa & Asia’ has aided students with regard to growth and the (further) development of international competencies. Some important short comments are that a relatively small, very one-sided sample has been interviewed and that there was no control group.
HZ University of Applied Sciences (HZ) together with Dutch SME’s Recycled Island Foundation and Upp! Upcycling Plastic will be executing a feasibility study into the most efficient and effective collection system of floating macro-plastics in the Mekong delta in Vietnam (floating passive litter traps, litter fishing, or other). All three project partners are (separately) already active in The Netherlands, Belgium, Indonesia and Vietnam in the field of environmental (practice based) research and development (among others in Living Lab settings with local universities and communities). This project aims at expanding cooperation between all three project partners including partners’ partners in the living lab network in Vietnam. The results of the feasibility study enables the research group Building with Nature of HZ acquiring experience in and expertise of a possible new research topic “reducing macro-plastics in water systems and re-using it in an effective and efficient manner”. Moreover, the results of the project will enable both SME to expand their export opportunities and business to Asian countries, which severely suffer from increasing plastic waste.
The expanding world’s population challenges the way we produce and supply food. The ever-increasing production of food and its subsequent generated biomass forms immense risks to the environment and, eventually, public health. Aside from developing innovative food production methods (hydroponics, non-toxic pesticides, resistant species), the generation of waste biomass remains a challenge. Large volumes of food waste are processed in animal food, biofuel or used as a composting source, while these by-products are valuable sources of bioactive compounds (BACs). The processing of fruits and vegetables generates a variety of biomass such as peels, seeds and pulp that contain high-value compounds such as polyphenols. These BACs are implemented in pharmaceutical products or food supplements for their beneficial influence on human health, such as antioxidant or anti-inflammatory properties. The valorization and extraction of these compounds originating from agricultural waste streams is a key strategy for recycling and reusing food waste and, subsequently, reducing the environmental impact caused by waste streams. Additionally, the ability to further process food waste into valuable compounds can provide an extra source of income for the agricultural sector, supporting local economies. Local pharmaceutical companies are interested in developing methods to extract BACs from local sources since the current market is strongly dependent on the Asian market. Phytopharma finds the production of local food supplements crucial for the local circular economy and their sustainable business. During this project, the consortium partners will investigate sustainable extraction methods of BACs from local waste streams (duurzame chemie: bronnen en grondstoffen). More specifically Zuyd, CHILL and Phytopharma will pursue the “green” extraction of quercetin (BACs) from locally sourced onion waste. The partners will explore various extraction and purification methods needed to evaluate a potentially sustainable business model. Furthermore, the bioavailability of quercetin will be enhanced by encapsulation.
