· As a platform for interdisciplinary applied research in the community setting, the living lab model offers a unique environment for the imagination of tourism interventions that can recast the activity as a force for good. Mandating a quadruple helix ecosystem, living labs encourage participation of a wide group of stakeholders, as a conduit for situated knowledge collected through deep engagement with a local context. An inherent feature of the living lab is that it is place-based, which is important for generating impactful solutions for sustainable tourism. This chapter describes a case study in the Netherlands, where the world's first tourism living labs were founded in Amsterdam and Rotterdam. This contribution informs on how the Urban Leisure and Tourism labs have cultivated an environment for open innovation and impactful collaboration, where students are seen as key partners in building an ecosystem from the ground up. It offers high-level descriptions of the route to growing a suitable learning environment with public, private and community sector partners – and emphasises the importance of joint problematisation and readying a fertile ground for experimentation. The chapter shares opportunities and challenges from the embryonic, early years of the labs, and showcases some of the most impactful ideas and outputs with transformative potential, such as the BMX-routes Zuidpleinen and the Inclusive Welcome Path. It reports on overarching themes for research, including how to embed a regenerative design perspective – in order to bring about social innovation in urban tourism. Sharing critical reflections from the lived experience of leading living lab research, it reports on the complexity of collaborative design, and the difficulties of embracing uncertainty and ambiguity in education and practice. Concrete reflections on what makes or breaks an intervention are shared at the end of the chapter, and touch upon the importance of holding space, continual fresh ideas, long-term presence and frequent feedback loops. These are in opposition to getting stuck in ideation phases, lack of ownership over outcomes – which can yield resentment in the community. the book can be ordered at https://www.routledge.com/Tourism-Interventions-Making-or-Breaking-Places/Isaac-Nawijn-Farkic-Klijs/p/book/9781003449027
The present study extends knowledge on creative tourism in rural areas. It was unclear from previous research how features of creative tourism, such as risk of commodification, play out in rural areas of developing countries. The study built on theoretical overlaps which suggest that creative tourism may improve the potential of community-based tourism. Literature suggested that creative tourism may address three issues plaguing community-based tourism: (1) lack of financial resources could be circumvented with intangible heritage; (2) loss of cultural identity could be reversed by sparking interest for culture; (3) power relations between hosts and guests could be rebalanced by repositioning locals from servant to teacher. These theoretical overlaps were explored in the context of five Balinese villages using a microethnographic approach with participant observations and expert interviews. Findings from this study partly confirm and extend the theoretical synergies. Furthermore, a new synergy, increasing enthusiasm for intercultural exchange, and one negative interaction, intangibility as a differentiator, were found. Findings also revealed conditions for success in developing creative tourism in a community-based tourism context. In sum, we contribute the conclusion that creative tourism in rural areas is promising under certain conditions.
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The general aim of this research project has been to examine this phenomenon of tourism flow switching and consider the factors driving the geopolitical instability that can compromise destination security. On a more practical level the research has also examined what the reactions of Dutch tourists are to security threats affecting their tourism decisions and looked at the development of preventive measures against attacks by destinations and travel organisations. Finally, the research on the regional geopolitics of the MENA and European areas have together with the attitudes of Dutch tourists towards destination security been used as inputs into a scenario planning process involving the steering group of tour operators who originally commissioned this research, as participants. This process has focussed on macro environmental analysis, identification of key uncertainties, and the development of resilient strategies for the future.
