The semantic differential is a widely applied measurement technique in the information systems field. As wedemonstrate in this study, however, there is evidence that many of the applications of the semantic differentialseem to be subject to common shortcomings. In this study, we address these shortcomings by creatingawareness of the requirements underlying semantic differentiation. We discuss the requirements of semanticdifferentiation and use them as a foundation to introduce a framework to assist researchers in applying thesemantic differential more adequately. The framework puts renewed emphasis on bipolar scale selection anddimensionality testing, introduces semantic bipolarity as new criterion, and proposes distinct stages for thetesting of wording and contextual contamination. We exemplify the framework using an illustration exercise,which centers on the assessment of the meaning of the concept “electronic marketplace quality”. Using amixture of qualitative and quantitative methods, the illustration exercise clarifies the prerequisites for semantic differentiation and provides suggestions for researchers. The paper concludes with a discussion of several methodological implications.
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This paper explores the application of Self-Concepts, a Semantic-Differential Scale-based methodology, to evaluate a Serious Game designed for cognitive impairment assessment using the MoCA test and augmented reality (AR) for mobility analysis. A case study involved seven elderly participants. Despite some challenges in navigating the AR environment and cognitive tests, self-concept evaluations consistently demonstrated high user expectations and positive experiences with the digital artifact. This study validates the process and highlights the potential of Self-Concepts in assessing product acceptance within user groups.
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In this paper the concept of "ecological personality scales" is introduced. These are contextualized inventories with a high ecological validity. They are developed in a bottom-up or qualitative way and combine a relatively high trait specificity with a relatively high situational specificity. An ecological conscientiousness or time management scale for Ph.D. candidates was developed. It significantly predicted Ph.D. performance criteria and showed incremental validity beyond Big Five (Study 1) and narrow trait and frame-of-reference scales (Study 2). These findings suggest that an ecological approach may contribute to further improving the criterion validity of personality measures
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