Investigating the emergence of customer orientation by analyzing a co-creation servitization project between a Dutch supplier and a German customer.
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How location-based messages influence customers’ store visit attitudes
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Cross-Border Business Development in the Dutch-German Borderland
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Cross-cultural adaptation of the Participation and Environment Measure for Children and Youth (PEM-CY) into German
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Staging the Oriental Other
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“A Chinese Wall along our Eastern Border” – Allied Occupation Policy in Germany and its Consequences for Dutch-German Trade Relations, 1945-1949
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Website blocking: evolution or revolution?
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Profiling Consumers Based on Their Beverage Consumption Patterns. A Cross-Cultural Study by Cohorts
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Learning Technology Standardization
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