For German-speaking tourists, an Oriental market (in Arabic: souq) is an exotic place representing the ‘Otherness’. Referring to this Oriental context, the article aims to answer the following questions: What are the tourists’ imaginaries and social narratives and what is the role that cultural brokers play? Gaining insight into the imaginaries and on-site performances of German-speaking tourists of a mega-cruise liner will contribute to the discussion of imaginaries and embodied performances in general as well as the mediation and the construction of space. The research reported upon in the article is part of a larger field study (2012–2014) in Souq Muttrah, the oldest and formerly main market in Oman. Participant observation, photography and in-depth interviews with different types of tourists, local customers, cultural brokers and on-board employees were conducted and marketing material was analysed. Results indicate that in the marketing material, the tourists are already beginning to travel backwards in time. During their visit to the souq, the multi-sensory performances and embodied imaginaries are enhanced by stories of the Arabian Nights. Cultural brokers play an essential role in ‘localizing’ the tourist experience. They adjust their own identities and direct the tourists’ performances at different stages, similar to an Oriental theme park, for example, they stop at a frankincense shop.
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The following paper explores socio-cultural impacts of large-scale cruise liner tourism on the traditional bazaar (souq) in the district of Mutrah. The souq is located opposite the port in the Omani capital Muscat. Large-scale cruise tourism in Muscat started only in 2004 and has increased in scale and numbers in the past years. 24 cruise vessels with around 7600 passengers arrived in Muscat in 2005. Seven years later 135 cruise liners carrying 257,000 tourists docked in Muscat. Due to this dramatic rise of international cruise ships, the socio-cultural impacts have increased for local residents, shop vendors/owners and tourists alike. To capture those socio-cultural impacts on Souq Mutrah, a survey of cruise tourists was conducted by a questionnaire. In addition, the researcher used participatory observation, counting, and in-depth interviews with different stakeholders of the local community and different types of tourists during the cruise seasons 2012/13 and 2013/14. Moreover, content analysis of statistics and local media publications were used. Results indicate that the souq has become "the core of a tourist bubble", where crowding is a major problem and local residents avoid the place. The social carrying capacity of the souq has been reached. Omani vendors are leaving their businesses and renting their shops out to expatriates. Since contemporary cruise tourists are low spenders, expatriate shop sellers have become more aggressive.
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With the increase in large-scale cruise tourism worldwide, researchers have highlighted the inauthenticity of the cruise experience and the reconstruction of space. This research deals with new aspects: fast tourism through time-space compression, and the formation of enclosed, customized ‘tourist bubbles’ that confine the tourists and promote a constructed authenticity of the experience on-shore. The second aim is to advance applied research in slower cruise excursions, especially in emerging cruise destinations. The research is based on extensive field work conducted during nine cruise-excursions to the sand desert and an oasis in the Sultanate of Oman. Oman is in the early stages of developing mega-cruise tourism while having received little attention in tourism research. For this study, in-depth interviews were conducted with German-speaking cruise tourists, cruise employees as well as with local cultural brokers and the Minister of Tourism. Moreover, participant observation, travel ethnography and photography were applied. Results indicate while moving from one customized ‘tourist bubble’ to the next one, time is controlled and enhanced through fast modes of transportation and a tight schedule of the excursion. The tourists and their cultural brokers are ‘contained’ in time and space, while some are struggling for more authentic experiences. They are shielded off from the local environment, ‘grazing’ destinations within a short time.
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