Chapter 8 in Comsumption Culture in Europe. This chapter presents an analysis of what consumer in Europe drink and why they drink what they drink. The concept of drinking motives is developed and defined, and analysis of data on drinking motives shows that these can be grouped into two major classes: self-expressive and functional. This distinction is universal and hence applies across Europe. However, the importance of self-expressive as compared to functional motives, as well as the way in which these relate to different beverages, does differ across Europe. Both dimensions are relevant for the motives for drinking non-alcoholic drinks, whereas the self-expression dimension dominates reasons for drinking alcoholic drinks. The Eastern European countries have generally higher scores on the self-expression dimension, indicating that such motives play a bigger role there compared to the other regions. No clear geographical pattern emerged with regard to the functional dimension. Beer and spirits are the alcoholic drinks and tea, water, and juice the non-alcoholic drinks that are related to high scores on the self-expression dimension. Water and juice are the drinks scoring highest on functionality, being mainly related to health, availability, and quenching one’s thirst. The non-alcoholic products scoring low on functionality are coffee, tea, soft drinks, and energy drinks. Analysis of socio-demographic differences resulted in only a few effects. Men, lower education groups, and lower income groups are more likely to drink alcohol for reasons other than self-expression motives (such as to quench one’s thirst). Also, the health motive plays a larger role for older people, and the self-expressive and social motives play a larger role for younger people. The chapter closes with recommendations for the marketing of drink products in Europe.
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European Union’s vulnerability to climate change stretches far beyond its borders because many of its economic sectors, such as meat and dairy, use raw materials sourced from far afield. Cross-border climate vulnerability is a relatively new subject in scientific literature, while of high societal and economic relevance. We quantify these climate vulnerabilities with a focus on drought risk and assessed them for 2030, 2050, 2085 and for RCP 2.6 and 6.0 climate scenarios. Here we find that more than 44% of the EU agricultural imports will become highly vulnerable to drought in future because of climate change. The drought severity in production locations of the agricultural imports in 2050 will increase by 35% compared to current levels of drought severity. This is particularly valid for imports that originate from Brazil, Indonesia, Vietnam, Thailand, India and Turkey. At the same time, imports from Russia, Nigeria, Peru, Ecuador, Uganda and Kenya will be less vulnerable in future. We also report that the climate vulnerabilities of meat and dairy, chocolate (cocoa), coffee, palm oil-based food and cosmetic sectors mainly lie outside the EU borders rather than inside.
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On a yearly basis 120 million kg of spent coffee ground (SCG) is disposed as waste. Two partners in the project have the intension to refine the valuable compounds from this coffee residue. One of these compounds is the group of melanoidins. It is proven that these natural polymers, with polyphenols incorporated, can be applied as colourant to textiles. These colourant compounds can be extracted from the SCG. In this project an industrial feasible dye recipe for SCG extract to cotton will be developed. This twostep dye method consists of a mordanting step and a colour uptake step. Both will be optimised to colour intensity and light and wash fastness. Parameters as cycle time and energy and water consumption, will be take into account to make the dye recipe applicable for industrial standards. Chemical analysis of mordant compounds (tannins) and colourants (polyphenols) will be carried out to quantify and qualify the uptake by cotton. With the results of this project, the partners will be able to support their customers of the SCG extract with a scientific based advise about the application as a textile dye to ensure a solid market acceptance of SCG extract. With the SCG extract as a professional biobased colorant in the market, companies in textile industry will have a wider choice in using environmental friendly products. At the end, this will lead to complete biodegradable products for consumers.
On a yearly basis 120 million kg of spent coffee ground (SCG) is disposed as waste. Two partners in the project have the intension to refine the valuable compounds from this coffee residue. One of these compounds is the group of melanoidins. It is proven that these natural polymers, with polyphenols incorporated, can be used as a colorant for wool. The polyphenols show antioxidant ability and high levels of ultraviolet radiation blocking which will give extra benefits when the SCG extract is applied as a colorant in smart packaging. In this project the extraction process is refined and industrial dyeing methods for wool, cotton and paper are evaluated. SCG colored samples are tested for color intensity and light and wash fastness. For the best coloring results commercial potential will be evaluated in a market study. Prospects in textile, paper and packaging industries are contacted to share their view about the possible applications of SCG extracts as colorants. The results are used in the business plan of the SCG refinery plant. With the SCG extract as a professional biobased colorant in the market, companies in textile, paper and packaging industry will have a wider choice in using environmental friendly products. At the end, this will lead to complete biodegradable products for consumers.
Eggshell particles as bio-ceramic in sustainable bioplastic engineering – ESP-BIOPACK Plastics make our lives easier in many ways. However, if they are not properly disposed of, they end up in the environment. Recently, biodegradable biopolymers, such as polylactic acid (PLA) and polyhydroxy alkanoates (PHAs), have moved towards alternatives for applications such as sustainable packaging. The major limitations of these biopolymers are the high cost, which is due to the high cost of the starting materials and the small volumes, and the poor thermal and mechanical properties such as limited processability and low impact resistance. Attempts to modify PHAs have been researched in many ways, such as blending various biodegradable polymers or mixing inorganic mineral fillers. Eggshell (10 million tons per year by 2030) is a natural bio-ceramic mineral with a unique chemical composition of calcium carbonate (>95% calcite). So far it has been regarded as a zero-value waste product, but it could be a great opportunity as raw material to reduce the cost of biopolymers and to improve properties, including the decomposition process at the end-of-life. In this project, we aim to develop eggshell particles that serve as bio-fillers in biopolymers to lower the cost of the product, to improve mechanical properties and to facilitate the validation of end-of-life routes, therefore, economically enhance the wide applications of such. The developed bioplastic packaging materials will be applied in SME partner EGGXPERT’s cosmetics line but also in other packaging applications, such as e.g. biodegradable coffee capsules. To be able to realize the proposed idea, the partnership between Chemelot Innovation and Learning Labs (CHILL), EGGXPERT B.V. and the Research Centre Material Sciences of Zuyd University of Applied Sciences is needed to research the physical, mechanical and end-of-life influences of eggshell particles (ESP) in biopolymers such as PLA and PHA and optimize their performance.
