Purpose–The purpose of this paper is to describe and understand dimensions of cultural activity involvement and the relationship between cultural activity involvement and behavioural loyalty. Design/methodology/approach–Semi-structured in-depth interviews with 47 customers of a theatre were held. Findings–The study shows that the concept of cultural activity involvement consists of six dimensions: attraction, centrality, self-expression, social bonding, cultural transmission and financial contribution. Three customer segments are taken into consideration according behavioural loyalty levels: incidental spectators, interested participants and the core audience. There are large differences between the three customer segments regarding cultural activity involvement. Research limitations/implications–Introspection might have decreased the reliability. As the study is a case study, problems with external validity are recognised. Practical implications–Given the decline of subsidies in the arts world, it becomes more important to attract more visitors and to increase spending. Performing arts organisations might attract more visitors in case they provide additional services which enable cultural transmission. Moreover, the study shows that certain visitors are willing to contribute additional money to the arts. Originality/value–Current studies about leisure involvement focus on recreation and distinguish four dimensions of involvement. This study focuses on cultural activity involvement and explores these four dimensions, but also shows there are two new dimensions. This study contributes to a further understanding of the relationship between cultural activity involvement and behavioural loyalty.
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Arts in Health, also known as Arts for Health, is an umbrella term used to describe the domain of using the arts to enhance our (mental) health and well-being. It involves a heterogeneous range of professionals who use the arts in various ways, with different goals and outcomes. The practices of these professionals can be placed on a continuum based on the variety of goals and outcomes, ranging from promoting social connection or well-being to treating (mental) health conditions. Recent discussions in the Netherlands have raised questions about the position of creative arts therapists on this continuum. This opinion paper addresses this issue by providing a brief overview of the development of the profession of creative arts therapists, the working areas of creative arts therapists and the growing evidence base of creative arts therapeutic interventions. The practices of creative arts therapists are positioned on the continuum, where the emphasis on and accountability for the clients’ (mental) health increases and evidence-informed use of the arts within a more clearly delineated and legally safeguarded professional framework are present. Knowing where the practices of creative arts therapists are placed can assist in identifying when to choose creative arts therapists, other professionals combining arts and healthcare, or a combination of professionals.
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Currently, there is no common understanding of categorizing, conceptualizing, and measuring consumption motives in the performing arts. Study one presents the results of forty-seven semi-structured, in-depth interviews and deepens the understanding of consumption motives. A new framework consisting of cultural and social motives is introduced. This framework is tested in the second study. Here, a quantitative instrument is developed. The results of the principal components analysis refine the framework and demonstrate the following consumption motives: cultural aesthetics (with two dimensions: artistic value and enjoyment of beauty), cultural relaxation, cultural stimulation, social bonding, social attraction, social distinction, and social duty.
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Being an artist in Post-Fordist Times, sketches a provocative impression of the manner in which prominent artists, theorests and art intermediaries relate to economic, political, social and ecological issues. It presents an instructive narrative about power and impotence, cyniscism and utopia, nihilism and engagement aimed at all those who presently dare themselves to call themselves artists and everyone who wants to understand and defend the importance of the role of the arts in society
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The cultural tourism market has diversified and fragmented into many different niches. Previous attempts to segment cultural tourists have been largely unidimensional, failing to capture the complexity of cultural production and consumption. We employ multiple correspondence analysis to visualize the relationship between cultural consumers and attractions in a large data set (n = 12,905). This indicates that two dimensions describing the ranges between 'static' and 'dynamic' attractions and 'high-brow' and 'low brow' culture effectively discriminate different groups of arts and heritage tourists. The holiday structure itself seems to provide a context that influences the cultural consumption of actors. Thus higher levels of cultural capital are related to more accessible forms of culture, contrary to theoretical expectations. There is also evidence of the development of a cultural tourism 'travel career' with more dynamic cultural forms being characteristic of younger tourists and more high brow and static forms of culture being consumed in later life by those with higher levels of cultural capital.
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Expressive cultural activities, such as viewing visual art, drama, or dance, are perceived as beneficial to individuals and societies, justifying public funding. However, not everyone benefits and participates equally. We intentionally sampled infrequent and frequent attendees among young adults in the Netherlands. Results indicated that infrequent and frequent attendees differed in expressive cultural activity constraints and socialization, though not on demographic background. Their cultural, social, and emotional experience through self-report and physiological data revealed no significant differences between the groups’ experience of a dramatic performance. These outcomes suggest that, as an example of expressive cultural activity, a dramatic performance experience can be equally emotionally beneficial to frequent and infrequent attendees, an important prerequisite to broader appeal and intergroup contact. Implications of the use of physiological data in leisure experience research are discussed
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Deze rapportage is het resultaat van een praktijkgericht onderzoek naar een bijzonder project De Kunst van Delen. In samenwerking met het Grijze Koppen Orkest, hebben diverse organisaties uit Utrecht door middel van het project De Kunst van Delen een bijdrage geleverd aan Utrecht als Age Friendly Cultural City (AFCC). Deze onderzoeksrapportage is als volgt opgebouwd: In het eerste hoofdstuk schetsen we de achtergrond en context van het project De Kunst van Delen en het onderzoeksdoel en de onderzoeksvraag worden gepresenteerd. In hoofdstuk 2 staan de eerste onderzoeksstap, de participerende observaties, en de tussenresultaten daarvan beschreven. Hoofdstuk 3 behandelt de tweede onderzoeksstap: de individuele interviews en de tussenresultaten ervan, in de vorm van de belangrijkste voorwaarden van het project De Kunst van Delen voor de ontwikkeling van stad Utrecht als Age Friendly Cultural City. In hoofdstuk 4 is te lezen hoe de validering van die voorwaarden heeft plaatsgevonden en wat deze validering heeft opgeleverd. Dat is de derde stap in het onderzoek. Als vierde en laatste stap in het onderzoeksproces, is op basis van die gevalideerde voorwaarden een verkennend literatuur-onderzoek uitgevoerd. Dit literatuuronderzoek is te lezen in hoofdstuk 5. In hoofdstuk 6 zijn tot slot de conclusie en aanbevelingen van dit verkennend praktijkgericht onderzoek te vinden.
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Twenty sixteen year old fourth-graders of the School for Young Talent (School voor Jong Talent) in The Royal Academy of Fine Arts, Design, Music and Dance (Hogeschool van Beeldende Kunsten, Muziek en Dans) participated in a pilot project that combined music, dance and visual arts in a creative process. A group of six teachers from three different disciplines guided the young artists. This report shows how this process took place and indicates some of the issues that were encountered along the way.
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Based on his personal experience, the author aims to examine some of the key competencies that he considers essential for facilitators of group activities in arts-based environmental education (AEE). In this, participants are encouraged to enhance their sensibility to the environment through artistic approaches. A case in point is a workshop called “making a little me”. Its participants sculpt – while keeping their eyes closed – a clay version of their own seated body in miniature. When guiding such a workshop, it is of critical importance, according to the author, to encourage the participants to suspend their judgments on the art works of others. The facilitator should make every effort to provide a safe environment by practicing “holding space”.
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Creativity and innovation capabilities are strongly associated with entrepreneurship and studies indicate that innovation skills are needed to become entrepreneur. Typically, highly innovative individuals are naturally drawn towards entrepreneurship. It may be that some cultures enhance innovativeness more than others, leading individuals from these cultures to be more innovative than others. The intention is to study the cultural impact on innovativeness.This study focuses on the business students from several countries, with a total sample size of 364 university students. Some of them have lived in multiple countries thus providing comparable data of multicultural students versus national data sets. Innovation was measured with 16 items, which described different aspects of innovativeness. In our statistical analysis, we identified differences by comparing innovation orientation in different cultures.
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