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How to improve learning from video, using an eyetracker

Posters educational applications

(Eye)tracking users’ patterns

Over the next 10 years, the City of Amsterdam plans to develop major housing schemes provide 90,000 new homes within the existing urban fabric. At the same time, an urban renewal program is being launched to revitalize the most deprived neighbourhoods. Together, these challenges call for more evidence based designprinciples to secure liveable places. Recent development in neuroscience, provides innovative tools to examine in a measurable, cause-effect way, the relationships between the physical fabric, users’ (visual) experience and their behavior in public spaces. In neuroscience, eye-tracking technology (ET) complements brain and behavioral measures (for overview see Eckstein et al. 2017). ET is already used to evaluate the spatial orienting of attention, behavioral response and emotional and cognitive impact in neuroscience, psychology and market research (Popa et al. 2015). ET may also radically change the way we (re)design and thus, experience cities (Sita et al. 2016; Andreani 2017). Until now, eye-tracking pilot studies collected eye fixation patterns of architecture using images in a lab-setting (Lebrun 2016).In our research project Sensing Streetscapes, we take eye-tracking outdoors and explore the potential ET may offer for city design. In collaboration with the municipality of Amsterdam and the local community, the H-neighborhood is used as a single case study. The main focus for urban renewal lies in the “transition-spaces”. They connect the neighborhood with the rapidly developing adjacent areas and are vital for improving the weak social-economic status. The commonly used design principles are validated (Alexander et al. 1977; Gehl 2011, 2014; Pallasmaa 2012) and the consistency of ET is tested, alongside (walk along) interviews and behavioral observations. In the next phase, the data will be analyzed by a panel of applied psychologists and urban designers. The initial results provide valuable lessons for the use of eye-tracking in urban design research. For example, a visual pattern analysis offers more accurate images of the spatial key-elements that matter when moving through transition spaces. More sensory-based city design research is needed to gather a full understanding of the relationships between the configuration of space, users’ (visual) experience, behavioral responses and in turn, perceptual decision making.

Stress meten tijdens de treinreis

Future Builders Day

Waarom gaat de stad op slot voor bouwlogistiek? Hoe gaan slimme bouwers hiermee om? Wat kan samenwerking in bouwhubs betekenen? Wat moet je als jonge bouwprofessional weten over bouwlogistiek? Walther Ploos van Amstel geeft in zijn Action Track tijdens Future Builders Day antwoord op deze vragen en zoveel meer.

Twice random, once mixed: applying mixed models to simultaneously analyze random effects of language and participants

Psychologists, psycholinguists, and other researchers using language stimuli have been struggling for more than 30 years with the problem of how to analyze experimental data that contain two crossed random effects (items and participants). The classical analysis of variance does not apply; alternatives have been proposed but have failed to catch on, and a statistically unsatisfactory procedure of using two approximations (known as F 1 and F 2) has become the standard. A simple and elegant solution using mixed model analysis has been available for 15 years, and recent improvements in statistical software have made mixed models analysis widely available. The aim of this article is to increase the use of mixed models by giving a concise practical introduction and by giving clear directions for undertaking the analysis in the most popular statistical packages. The article also introduces the djmixed add-on package for SPSS, which makes entering the models and reporting their results as straightforward as possible.

Track the talent

Track the Talent is een beschrijving van een methodiek van Stichting Stedelijk Jongerenwerk Amsterdam en Stichting Hart voor Amsterdam. De beschrijving is uitgevoerd door Youth Spot, een samenwerkingsverband tussen SJA en de Hogeschool van Amsterdam. In het kader van dit project werden twee groepen rechtstreeks met elkaar verbonden: een groep kansarme jongeren die net niet of net wel klaar waren met school en een groep bedrijven die op zoek waren naar nieuwe werknemers. De jongeren gingen op bezoek bij de bedrijven, kregen er trainingen, deden er proefsollicitaties en kregen soms een stage/baan aangeboden. Als afsluiting van de trainingen kregen ze een certificaat.