The Dutch greenhouse horticulture industry is characterized by world leadership in high-tech innovation. The dynamics of this playing field are innovation in production systems and automation, reduction in energy consumption and sharing limited space. However, international competitive advantage of the industry is under pressure and sustainable growth of individual enterprises is no longer a certainty. The sector's ambition is to innovate better and grow faster than the competition in the rest of the world. Realizing this ambition requires strengthening the knowledge base, stimulating entrepreneurship, innovation (not just technological, but especially business process innovation). It also requires educating and professionalizing people. However, knowledge transfer in this industry is often fragmented and innovation through horizontal and vertical collaboration throughout the value chain is limited. This paper focuses on the question: how can the grower and the supplier in the greenhouse horticulture chain gain competitive advantage through radical product and process innovation. The challenge lies in time- to-market, in customer relationship, in developing new product/market combinations and in innovative entrepreneurship. In this paper an innovation and entrepreneurial educational and research programme is introduced. The programme aims at strengthening multidisciplinary collaboration between enterprise, education and research. Using best practice examples, the paper illustrates how companies can realize growth and improve the innovative capacity of the organization as well as the individual by linking economic and social sustainability. The paper continues to show how participants of the program develop competencies by means of going through a learning cycle of single-loop, double-loop and triple loop learning: reduction of mistakes, change towards new concepts and improvement of the ability to learn. Finally, the paper illustrates the importance of combining enterprise, education and research in regional networks, with examples from the greenhouse horticulture sector. These networks generate economic growth and international competitiveness by acting as business accelerators.
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How can the grower and the supplier in the greenhouse horticulture industry gain competitive advantage through radical innovation? The challenge lies in time- to-market, in customer relationship, in developing new product/market combinations and in innovative entrepreneurship. Realizing this ambition requires strengthening the knowledge base, stimulating innovation, entrepreneurship and education. It also requires professionalizing people. In this paper an innovation and entrepreneurial educational and research programme is introduced. This KITE120-programme aims at strengthening multidisciplinary collaboration between enterprise, education and research. It helps making the step from ambition to action, and from incremental to radical innovation. We call this an 'Amazing Jump'.
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High-tech horticulture production methods (such as vertical farming, hydroponics and other related technology possibilities), combined with evolving market side possibilities (consumer’s willingness to pay for variety, food safety and security), are opening new ways to create and deliver value. In this paper we present four emerging business models and attempt to understand the conditions under which each business model is able to create positive market value and sustained business advantage. The first of these four models is the case of a vertically integrated production to retail operation. The second model is the case of a production model with assured retail/distribution side commitment. The third model deals with a marketing/branding driven production model with differentiated market positioning. Finally, the forth is a production model with direct delivery to the end-consumer based upon the leveraging of wide spread digital technology in the consumer market. To demonstrate these four business models, we analyze practical case studies and analyze their market approach and impact. Using this analysis, we create a framework that enables entrepreneurs and businesses to adopt a business model that matches their capabilities with market opportunities.
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Consistency issues limit the sharing of horticultural data across multiple systems, resulting in challenges for users to analyze data effectively across various systems utilizing artificial intelligence technology. Introducing data governance principles can help standardize and unify data practices, making it easier for analysts to locate, comprehend, transfer and integrate data from diverse sources to enable data-driven horticulture. Implementing data governance and principles specific to horticulture can assist in standardizing the layout and format of data structures from different sources. This study aims to propose a new governance framework, Horti-IoT, based on the Data Management Body of Knowledge and several structured frameworks for the Internet of Things (IoT) governance that will lead to data-driven horticulture. This study is empirical in nature. The Dutch horticulture stakeholders are involved in this initiative, providing the data, knowledge, and experiences needed for this study. The data stream from various sources, including camera images, sap flow sensors, climate sensors and manually measured growth data. The key findings following the implementation of the Horti-IoT framework’s principles are reduced workload for data analysts, efficiency in plant monitoring, savings time in pre-processing, enhanced water resource management, reduced system administrator contacts and compliance with General Data Privacy Regulation. The new proposed Horti-IoT framework, compatible with Dutch horticulture, is presented. The data were obtained from the Lab greenhouse at the World Horti Centre in the Netherlands, in the framework of the Regionale SIA RAAK MKB call March 2022-September 2024 subsidy funds for project title ‘Gewasgroei Goed Gemeten (GeGoGe). This project is a collaboration between three educational institutions. Inholland University of Applied Science, the Hague University of Applied Science, Lentiz Vocational School, and stakeholders.
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The Dutch greenhouse horticultural industry is characterized by world leadership in high-tech innovation. The dynamics of this playing field are innovation in production systems and automation, reduction in energy consumption and sharing limited space. However, international competitive advantage of the industry is under pressure and sustainable growth of individual enterprises is no longer a certainty. The sector's ambition is to innovate better and grow faster than the competition in the rest of the world. Realizing this ambition requires strengthening the knowledge base, stimulating entrepreneurship, innovation (not just technological, but especially business process innovation). It also requires educating and professionalizing people. However, knowledge transfer in this industry is often fragmented and innovation through collaboration takes up a mere 25-30% of the opportunities. The greenhouse horticulture sector is generally characterized by small scale, often family run businesses. Growers often depend on the Dutch auction system for their revenues and suppliers operate mainly independently. Horizontal and vertical collaboration throughout the value chain is limited. This paper focuses on the question: how can the grower and the supplier in the greenhouse horticulture chain gain competitive advantage through radical product and process innovation. The challenge lies in time- to-market, in customer relationship, in developing new product/market combinations and in innovative entrepreneurship. In this paper an innovation and entrepreneurial educational and research programme is introduced. The programme aims at strengthening multidisciplinary collaboration between enterprise, education and research. Using best practice examples, the paper illustrates how companies can realize growth and improve innovative capabilities of the organization as well as the individual by linking economic and social sustainability. The paper continues to show how participants of the programme develop competencies by means of going through a learning cycle of single-loop, double-loop and triple loop learning: reduction of mistakes, change towards new concepts and improvement of the ability to learn. Furthermore, the paper discusses our four-year programme, whose objectives are trying to eliminate interventions that stimulate the innovative capabilities of SME's in this sector and develop instruments that are beneficial to organizations and individual entrepreneurs and help them make the step from vision to action, and from incremental to radical innovation. Finally, the paper illustrates the importance of combining enterprise, education and research in networks with a regional, national and international scope, with examples from the greenhouse horticulture sector. These networks generate economic regional and national growth and international competitiveness by acting as business accelerators.
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Agriculture and horticulture are essential for ensuring safe food to the growing global population, but they also contribute significantly to climate change and biodiversity loss due to the extensive use of chemicals. Integrated pest management is currently employed to monitor and control pest populations, but it relies on labor-intensive methods with low accuracy. Automating crop monitoring using aerial robotics, such as flapping-wing drones, presents a viable solution. This study explores the application of deep learning algorithms, You Only Look Once (YOLO) and Faster region-based convolutional neural network regions with convolutional neural networks (R-CNN), for pest and disease detection in greenhouse environments. The research involved collecting and annotating a diverse dataset of images and videos of common pests and diseases affecting tomatoes, bell peppers, and cucumbers cultivated in Dutch greenhouses. Data augmentation and image resizing techniques were applied to enhance the dataset. The study compared the performance of YOLO and Faster R-CNN, with YOLO demonstrating superior performance. Testing on data acquired by flapping-wing drones showed that YOLO could detect powdery mildew with accuracy ranging from 0.29 to 0.61 despite the shaking movement induced by the actuation system of the drone’s flapping wings.
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Background: Revealing tacit knowledge often is seen as very valuable for organizations, although it is usually challenging to enunciate and share this type of knowledge. Methods: This study uses a participatory design and the application of a board gaming simulation as instruments to extract tacit knowledge. To illustrate this application, the gaming simulation is played with entrepreneurs from horticulture. Horticulture represents a complex social system where tacit knowledge plays a major role in the trade process. A participatory design process is used to explore whether the design and play of gaming simulations enable participants to explicate their tacit knowledge. Participants’ participation in designing the gaming simulation explicated that reconstructing reality was a prerequisite for their commitment. Results: The results from playing simulation sessions show that participants were able to: (1) narrow down the anecdotic behaviour to a few factors; (2) to structure these factors; (3) explore how these factors relate to trade barriers and (4) to explain which tactics are applied to foster trade. Conclusion: The educational value of this study is that it helped entrepreneurs in understanding complex real-life situations.
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This one-off magazine is a joint publication of Dutch and Indonesian partners in the INNOCAP and vegIMPACT NL programmes. These partners worked together to strengthen agricultural education in poultry, horticulture and ruminant production at SMK level. SMKs (Sekolah Menengah Kejuruan) are vocational upper secondary schools. All programme partners share the conviction that educational cooperation and private sector development should go hand in hand. The digital version of this magazine is enriched with links to websites and videos of the programme partners and their highlights of the results of the joint Indonesian - Dutch programmes. “The cooperation between Indonesia and the Netherlands can build further on the lessons learned from INNOCAP and vegIMPACT NL programmes to invest in vocational education for agricultural growth”.
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This one-off magazine is a joint publication of Dutch and Indonesian partners in the INNOCAP and vegIMPACT NL programmes. These partners worked together to strengthen agricultural education in poultry, horticulture and ruminant production at SMK level. SMKs (Sekolah Menengah Kejuruan) are vocational upper secondary schools. All programme partners share the conviction that educational cooperation and private sector development should go hand in hand. The digital version of this magazine is enriched with links to websites and videos of the programme partners and their highlights of the results of the joint Indonesian - Dutch programmes. “The cooperation between Indonesia and the Netherlands can build further on the lessons learned from INNOCAP and vegIMPACT NL programmes to invest in vocational education for agricultural growth”.
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Measuring plant health and status is key for growers in the Dutch greenhouse horticulture industry to create optimal conditions for plant growth and predictability and optimization of yield with minimal energy cost. Within the ‘Gewasgroei Goed Gemeten’ project led by The Hague University of Applied Sciences (project leader dr. John Bolte), plant data plays a key role. The consortium of researchers and entrepreneurs aims to pave the way towards large-scale application of sensor technology to record plant growth. Such a large-scale application asks for accurate, but low-cost sensors to be developed. Results of this project’s research and development, together with suppliers, growers and breeders, will advance the technology for Dutch horticulture and abroad, where there is a growing demand for Dutch knowledge and expertise.
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