Colleges and universities of applied sciences are involved in a wide range of activities related to international business education. International collaborations have always raised concerns because the participants in theseactivities coming from various jurisdictions also bring certain security and legal risks. The universities and their SME partners are therefore subject to the rules of deemed export. Multinational companies have internal regulations, trainings and processes to ensure compliance with export control rules. The Members of the COMMITTED consortium found that many European universities and partnerSMEs involved in international business education lack such internal regulations, trainings and processes. The Manual on Deemed Export in Academia for International Business Educators has been developed as a guide to support compliance critical thinking and due diligence in handling public security issues.
For German-speaking tourists, an Oriental market (in Arabic: souq) is an exotic place representing the ‘Otherness’. Referring to this Oriental context, the article aims to answer the following questions: What are the tourists’ imaginaries and social narratives and what is the role that cultural brokers play? Gaining insight into the imaginaries and on-site performances of German-speaking tourists of a mega-cruise liner will contribute to the discussion of imaginaries and embodied performances in general as well as the mediation and the construction of space. The research reported upon in the article is part of a larger field study (2012–2014) in Souq Muttrah, the oldest and formerly main market in Oman. Participant observation, photography and in-depth interviews with different types of tourists, local customers, cultural brokers and on-board employees were conducted and marketing material was analysed. Results indicate that in the marketing material, the tourists are already beginning to travel backwards in time. During their visit to the souq, the multi-sensory performances and embodied imaginaries are enhanced by stories of the Arabian Nights. Cultural brokers play an essential role in ‘localizing’ the tourist experience. They adjust their own identities and direct the tourists’ performances at different stages, similar to an Oriental theme park, for example, they stop at a frankincense shop.
