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Being There Live: An Ethnographic Approach for Studying Social Media Use in Mediatized Live Events

While live event experiences have become increasingly mediatized, the prevalence of ephemeral content and diverse forms of (semi)private communication in social media platforms have complicated the study of these mediatized experiences as an outsider. This article proposes an ethnographic approach to studying mediatized event experiences from the inside, carrying out participatory fieldwork in online and offline festival environments. I argue that this approach both stimulates ethical research behavior and provides unique insights into mediatized practices. To develop this argument, I apply the proposed methodology to examine how festival-goers perceive differences between public and private, permanent and ephemeral when sharing their live event experiences through social media platforms. Drawing on a substantial dataset containing online and offline participant observations, media diaries, and (short in situ and longer in-depth) interviews with 379 event-goers, this article demonstrates the value of an ethnographic approach for creating thick descriptions of mediatized behavior in digital platforms.

War as a live event

Short abstract:This paper brings a media theoretical perspective on mediatized wars. It argues that the affordances and use cultures of popular social media platforms turn wars into live media events, involving both people who are living under war and those joining in from a distance.Long abstract:This paper brings a media theoretical perspective on mediatized wars. It argues that the affordances and use cultures of popular social media platforms turn wars into live media events in which liveness – a sense of “being now here together” (Hammelburg, 2021) – involves both people who are living under war and those joining in from a distance.This involvement is of a very different kind than what we know from earlier wars that were mediated through radio and television; the logics of platformed media have permeated and transformed everyday life (Altheide, 2018; Deuze, 2012; Hepp, 2019). Many people living under war share their personal experiences and thoughts through TikTok and Instagram, involving followers worldwide as witnesses at a distance. Further, these war followers are not only involved as witnesses, very often they also add their own social media content to the “event-sphere” (Volkmer and Deffner, 2010) of the war, and by doing so they write themselves into it.Drawing from media theory on liveness and empirical material – photos and videos – from TikTok and Instagram concerning the wars in Ukraine and Russia, and Israel and Gaza, this paper shows how wars as live events are constructed. In its analyses of different modes of involvement in these live war event-spheres, it addresses the issue of positionality.

Being there live

Live event-spaces

This chapter investigates the deeply mediatized experience of place and space within the lived practice of events by studying two annual Dutch cultural events as cases: Oerol Festival (2017) and 3FM Serious Request (2017). Drawing on substantial datasets containing online and offline participant observations, both short in situ interviews and longer in-depth interviews with a total of 248 interviewees and large datasets from Twitter and Instagram, this chapter demonstrates that media concurrently de-spatialize, in the sense that they diminish spatial borders and overcome distance, and affirm embodied experiences of being-in-place. I argue that it is liveness - the potential connection, through media, to events that matter to us as they unfold - that creates the closeness between the near and the far elements within the “eventsphere” and binds it all together into one event-space.

Er live bij zijn

Instagram’s shift towards live