We all use metaphors of knowledge in knowledge management. What are the effects of this use for our knowledge management practice? And, basically, how do metaphors work?
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Conceptual metaphors play a vital role in our ability to think in abstract terms like knowledge. Metaphors structure and give meaning to the concept of knowledge. They hide and highlight certain characteristics. The choice of metaphor when reasoning about knowledge is therefore of vital importance for knowledge management (KM). This paper explores the possibility of introducing new knowledge metaphors to the field of KM. Based on a ‘wish list’ of characteristics of knowledge they want to highlight, the authors choose to explore the Knowledge as a Journey metaphor as a new metaphor for knowledge. This results in new insights regarding knowledge sharing, acquisition, retention, and innovation.
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Conceptual metaphors play a vital role in our ability to think in abstract terms like knowledge. Metaphors structure and give meaning to the concept of knowledge. They hide and highlight certain characteristics. The choice of metaphor when reasoning about knowledge is therefore of vital importance for knowledge management (KM). This paper explores the possibility of introducing new knowledge metaphors to the field of KM. Based on a ‘wish list’ of characteristics of knowledge they want to highlight, the authors choose to explore the Knowledge as a Journey metaphor as a new metaphor for knowledge. This results in new insights regarding knowledge sharing, acquisition, retention, and innovation.
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This paper presents the results of an exercise to assess the effects of metaphors on knowledge management. Knowledge is an abstract phenomenon with no direct referent in the real world. To think and talk about knowledge we use conceptual metaphors. The exercise shows that these metaphors greatly influence the problems we identify related to knowledge in organizations and the type of knowledge management solutions we propose. The knowledge as water metaphor used in this exercise – which reflects the dominant way of thinking in Western knowledge management literature – leads to the thingification of knowledge, resulting in a discourse about ways to formalize, manage and control knowledge. This discourse primarily serves the interests of management. In contrast, the knowledge as love metaphor used in this exercise – which reflects more an Asian way of thinking about knowledge – shifts the discourse from the topic of knowledge as a thing to the underlying preconditions for good knowledge work. These conditions include the facilitation of knowledge professionals, the quality of the relationships in the organization, and the quality of the organizational culture. This discourse is aimed at humanizing the organization instead of formalizing it and is more in the interest of employees.
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In this paper we turn to the field of innovation management and the use of metaphors to address the question: what kind of alternative metaphors and narratives have some open-innovation organizations introduced highlighting and fostering knowledge-intensive organizational change? First we draw a comparative overview of characteristics of knowledge flows in general, that are specific for open innovation strategies, and that organizations want to highlight. Then we describe the use of metaphors by Philips, Pfizer, Chevron and RABO on their way towards open innovation strategies. Methodologically, the interpretation of the described metaphors will be based on a metaphor theory derived from the works of Joseph Campbell, Mircea Eliade, Carl Gustav Jung and Eugen Drewermann. Our analysis concludes by providing guidelines for necessary future research about the aptness of innovation metaphors for idea generation and knowledge creation.
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Knowledge management (KM) is difficult to pin down. It means different things in different organisations. The deliberate use of metaphors has been used to communicate what KM is about. This metaphorical communication can be even more enriched using visual as well as language mechanisms: ”a picture paints a thousand words” suggests we can capture more resonances of a complex subject like KM through visuals than through a description alone. In addition, visuals are perceived to transcend the limitations of language, which can be an obstacle to communication. Yet, no method currently exists that we can use to identify KM metaphors used in visuals. This paper describes our search for a method to analyse metaphors used in visuals about knowledge management. Our objective was threefold: 1) identifying new metaphors for KM in visuals that can enrich KM theorizing, 2) developing a way to identify which visuals are the most powerful in communicating KM theory, and 3) improving the use of visuals as a way of assessing students studying KM. We found that analysing metaphors used in KM visuals is possible using a method that focuses on the dominant metaphors in a visual.
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This position paper addresses the way knowledge is conceptualized in knowledge management literature and practice. Using the work of Lakoff and Johnson on metaphors it will show how people use metaphors to think and talk about knowledge. In KM literature at least 22 different metaphors for knowledge are used. Further research shows that these metaphors are primarily Western metaphors while in Eastern philosophy many other metaphors for knowledge are used. The choice of metaphors for knowledge has great influence about the way we think about knowledge management. They determine what we diagnose as KM problems in organizations and what we develop as KM solutions. To illustrate this, the paper presents the results of an exercise set up to determine the effect of metaphors on knowledge management approaches in which two challenging metaphors for knowledge were used: knowledge as water and knowledge as love.
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Purpose – To analyse common metaphors used in the intellectual capital (IC) and knowledge management literatures to conceptualise knowledge, in order to study the nature of the intellectual capital concept. Design/methodology/approach – A textual analysis methodology is used to analyse texts from The Knowledge-Creating Company by Nonaka and Takeuchi, Working Knowledge by Davenport and Prusak and “Brainpower” by Stewart, in order to identify underlying metaphors. Findings – Over 95 per cent of the statements about knowledge identified are based on some kind of metaphor. The two dominant metaphors that form the basis for the concept of intellectual capital are “knowledge as a resource” and “knowledge as capital”. Research limitations/implications – Metaphors highlight certain characteristics and ignore others, so the IC community should ask itself what characteristics of knowledge the “knowledge as a resource” and “knowledge as capital” metaphors ignore. Practical implications – Knowledge has no referent in the real world and requires metaphor to be defined, conceptualised, and acted upon. When using such metaphors we should become aware of their limitations as they steer us in certain directions and this may happen unconsciously. The paper concludes by asking whether we need new metaphors to better understand the mechanisms of the knowledge economy, hence allowing us to potentially change some of the more negative structural features of contemporary society. Originality/value – This paper is the first to highlight that intellectual capital is a metaphor and that the metaphorical nature of the concept has far reaching consequences.
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Neoliberal discourse often conceptualizes nature in relation to its market utility and economic development. This article will address the role of metaphors in shaping neoliberal discourse in business education. The aim of this article is to reveal reasoning patterns about environmental problems and economic development in students of sustainable business minor. The case study described in this article involves business students at The Hague University in The Netherlands. This case study aimed to explore a shift in student understanding of environmental problems and economic development before and after the intervention. The results suggest that critical curriculum can inform students about the alternative conceptions as well as instruct them about potential solutions to the sustainability challenges. The article culminates with the argument that without goal-oriented education for sustainability; neoliberal education may not permit transcendence from unsustainable practices. https://doi.org/10.3390/su6117496 https://www.linkedin.com/in/helenkopnina/
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Metaphors are common phenomena intellectual capital and knowledge management theories and practice. An important question to ask is: what are the ‗best‘ metaphors we can use in our theorizing on intellectual capital and knowledge management? This paper addresses the question of the aptness of knowledge related metaphors. It concludes that the aptness of metaphorical expressions depends on three factors: the richness of the semantic field of the source domain, the validity of the mapping, and the ideological implications of the mapping. This conclusion results in a research agenda on the aptness of metaphor in knowledge management and intellectual capital theory and practice.
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