In this paper, we critically examine the use of (negative) emotions in psychology, consumer behaviour and tourism. We find that (1) negative emotions form an integral part of the tourist experience in certain tourism contexts, particularly in dark tourism and types of travel that involve transformation of the self, (2) negative emotions can have multiple positive outcomes and (3) these positive outcomes are present in hedonic and non-hedonic tourism contexts, yet they occur occasionally in hedonic and more systematically in non-hedonic tourism contexts. We conclude that negative emotions contribute to eudaimonic experiences by affecting different types of meaning in life.
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The purpose of this study was to examine changes in specific positive and negative emotions during a vacation, as well as their interactions with personality. Using a questionnaire and diary, 39 American and Dutch vacationers' emotions high in both positivity and arousal exhibited an inverted U-shape curve, suggesting that they felt better during the second section rather than the end of their vacation. None of the negative emotions exhibited significant changes over time. When the impacts of personality on specific emotions were addressed, personality was found to determine the baseline levels of fear and sadness and moderate change in disgust across individuals' vacations. The results suggest that tourism managers and researchers must acknowledge and address the change of emotions tourists experience during a vacation and the role of personality in influencing that change.
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Visits to sites associated with death and suffering are considered emotionally laden. Few studies empirically investigated visitor emotions at such sites. This study examines emotional responses of 241 visitors to concentration camp memorial Neuengamme and assesses how emotions are associated with long-term consequences of revisit intentions and positive word of mouth. Tourists experience negative emotions more intensely compared with positive emotions. Negative emotions predict long-term behavioral intentions more than positive emotions do. Shock and sadness are of particular importance. This study suggests that certain negative emotions also have the power to broaden-and-build and may have long-term behavioral consequences.
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Visits to sites associated with death and suffering are considered emotionally laden. Few studies empirically investigated visitor emotions at such sites. This study examines emotional responses of 241 visitors to concentration camp memorial Neuengamme and assesses how emotions are associated with long-term consequences of revisit intentions and positive word of mouth. Tourists experience negative emotions more intensely compared with positive emotions. Negative emotions predict long-term behavioral intentions more than positive emotions do. Shock and sadness are of particular importance. This study suggests that certain negative emotions also have the power to broaden-and-build and may have long-term behavioral consequences.
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Previous work on tourists' positive and negative affect has mainly used cross-sectional data. Consequently, little is known about how motivations are related to tourists' emotions over an extended period of time. The purpose of this study was to understand the impact of travel motivation on tourists' emotions and whether the impact would remain the same across different time points. The sample consisted of a panel of approximately 2000 leisure travelers in the Netherlands. After eliminating missing data, 412 panelists completed all seven questionnaires over the nine months of the study. The results indicated that motivation does not have a significant impact on tourists' emotions over a relatively long period of time. Specifically, the study found that travel motivations or a cluster of travel motivations do not seem to have significant within-subject or between-subject impacts on tourists' emotions over a nine-month period. The findings demonstrate the complex relationships between tourists’ travel motivation and emotions and highlight the importance of a longitudinal approach to studying emotions in the tourism context. Managerial implications for destination marketers are discussed.
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This paper is about Grūtas, a Lithuanian park museum near Druskininkai featuring recovered Soviet-era artifacts. This study fills the gap in literature on people's emotions and reactions dealing with an unwanted past, and an undesirable heritage. Visits to sites associated with occupation, death and suffering are considered emotionally laden. Data were collected from visitor comment books employing a qualitative content analysis as well as quantitative data analysis techniques such as word frequency and semantic network analysis. Few studies empirically investigated visitor emotions to “unwanted” heritage sites. This research provides insights into the interpretive complex by discussing the content of visitor comment books. Three hundred and seventy-nine visitor comments from Lithuanians to the Grūtas park museum were examined. Results reveal that visitors experience both negative and positive emotions after visiting the site, such as unpleasantness, discomfort, surprise, admiration and delight. This is the first study to examine visitor's emotions and reactions to the Grūtas park museum, a site related to difficult heritage.
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Background: Sexual deviance is regarded as an important risk factor for sexual offending. However, little is known about the development of deviant sexual interests. The transfer of arousal between emotions, i.e., excitation transfer, could attribute sexual salience to stimuli that would otherwise not be sexual in nature. As such, excitation transfer could contribute to the very beginning of unusual or deviant sexual interests. The current protocol proposes a study to investigate to what extent excitation transfer occurs, i.e., to what extent genital and subjective sexual arousal to sexual stimuli is higher in an emotional state than in a neutral state. Following a prior pilot study, several adjustments were made to the study protocol, including a stronger emotional manipulation by using 360-degree film clips and the inclusion of a larger and more sexually diverse sample. Methods: We will recruit 50 adult male volunteers with diverse sexual interests. We will induce sexual arousal in four different emotional states (aggression/dominance, endearment, fear, disgust) and a neutral state. Sexual arousal will be measured genitally using penile plethysmography and subjectively via self-report. Using paired samples t-tests, sexual arousal in the emotional states will be compared with sexual arousal in the neutral state. Discussion: We aim to show that arousal in response to emotional stimuli that are initially nonsexual in nature, can enhance sexual arousal. These findings have potentially important implications for the development of unusual and/or deviant sexual interests and possibly for the treatment of such sexual deviant interests in people who have committed sexual offenses.
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Emotions embody the value in tourism experiences and drive essential outcomes such as intent to recommend. Current models do not explain how the ebb and flow of emotional arousal during an experience relate to outcomes, however. We analyzed 15 participants’ experiences at the Vincentre museum and guided village tour in Nuenen, the Netherlands. This Vincent van Gogh-themed experience led to a wide range of intent to recommend and emotional arousal, measured as continuous phasic skin conductance, across participants and exhibits. Mixed-effects analyses modeled emotional arousal as a function of proximity to exhibits and intent to recommend. Experiences with the best outcomes featured moments of both high and low emotional arousal, not one continuous “high,” with more emotion during the middle of the experience. Tourist experience models should account for a complex relationship between emotions experienced and outcomes such as intent to recommend. Simply put, more emotion is not always better.
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This study explored Dutch people's expected intensity of emotional responses of a potential visit to a concentration camp memorial site in the Netherlands. A total of 1050 online panel members participated in a questionnaire that contained a 33-item emotion scale. Results reveal that individuals with a closeness to the Holocaust expect to feel most emotions more intensely, specifically emotions that are traditionally considered ‘positive’, such as pride, love, joy, inspiration, excitement and affection. Overall, respondents expect to feel disgust, shock, compassion and sadness the strongest. Those who look from the viewpoint of the offenders mainly expect to feel emotions that are traditionally considered ‘negative’, whereas those who took the point of view of the victims also expect a more ‘positive’ emotional reaction to the visit. Managerial implications address aspects of education, storytelling and authenticity.
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