In de tweede kamer zijn onlangs vragen gesteld over de ‘niet-bezoeker’. In deze notitie schetsen we, op basis van bestaand onderzoek, een beeld van wat er bekend is over de ‘niet-bezoeker’. Uit onderzoek blijkt dat het cultuurbereik in Nederland boven de 90% van de Nederlandse bevolking ligt; beperken we ons tot voorstellingen van gecanoniseerde cultuur dan gaat het om circa 40%. Met die cijfers behoren we tot de Europese koplopers. Daarnaast participeert een aanzienlijk deel van de bevolking – in een sterk veranderende context –actief in cultuur.Om na te denken over het verder vergroten van cultuurbereik is het onderscheid zoals gehanteerd in Van den Broek (2013) nuttig: er bestaan (regelmatige en incidentele) bezoekers, geïnteresseerde niet-bezoekers en niet-geïnteresseerde niet-bezoekers. Voor het verhogen van bezoek onder niet-bezoekers bestaan in de huidige situatie twee aangrijpingspunten: het vergroten van interesse en het wegnemen van praktische drempels. Analyse van huidig onderzoek leert dat het weliswaar voor specifieke groepen nodig zal zijn om in te zetten op het slechten van praktische drempels (bijvoorbeeld fysieke drempels voor mindervaliden of financiële drempels voor gezinnen met een laag inkomen), maar dat een minstens zo grote uitdaging ligt in het opwekken of vergroten van interesse onder de niet-bezoekers. Daarbij kan gebruik worden gemaakt van kennis omtrent de motieven van de huidige bezoekers, maar er mag niet van uit gegaan worden dat de mogelijke bezoekmotieven van niet-bezoekers op hetzelfde vlak liggen.Pogingen om de interesse te vergroten kunnen op verschillende manieren vorm krijgen. Educatie, het aanbod aanpassen aan de smaak van groepen niet-bezoekers, en vormen van dialoog en co-creatie met het beoogde publiek worden alle al in de praktijk gebracht, met wisselend succes. In al deze activiteiten is het fundamenteel doordenken van de waarde van kunst en cultuur van groot belang. Het loslaten van een strikt marktdenken waarin de markt bestaat uit vraag en aanbod en uit producenten en consumenten ten faveure van een meer dialogische en procesgerichte benadering van de waarde van kunst en cultuur kan de basis daarvan zijn. Een belangrijke vraag betreft de overheidsondersteuning en -financiering van kunst en cultuur in Nederland. Indien men van opvatting is dat de waarde van cultuur zich niet beperkt tot gecanoniseerde cultuur en/of dat het van belang is te komen tot een meer gelijkmatige verdeling van overheidsgelden voor cultuur over de hele bevolking, kan het nodig zijn om de uitgangspunten van cultuursubsidiëring opnieuw te doordenken. Het aangaan van deze discussie is geen sinecure omdat het gaat over de grondslagen van ons bestel.Op basis van de huidige kennis over de ‘niet-bezoekers’ lijken er geen ‘quick wins’ te zijn. Daarvoor is enerzijds de mate van cultuurparticipatie in het algemeen te hoog; en waar het het achterblijven van participatie aan gecanoniseerde cultuur betreft, zullen maatregelen op het gebied van het wegnemen van drempels en het vergroten van de motivatie naar verwachting bescheiden resultaat opleveren. Indien de ‘niet-bezoeker’ werkelijk een problematische categorie vormt, dan is het grondig doordenken van de fundamenten van cultuurbeleid geboden.
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Economische impact World Rowing Championships 2014 Van 24 tot 31 augustus 2014 vond op de Bosbaan in Amsterdam de World Rowing Championships (WRC) plaats. Met het oog op de verdere ontwikkeling van het evenement wil de World Rowing Federation (FISA inzicht krijgen in de economische impact van dit evenement. Zij heeft de Hogeschool van Amsterdam in samenwerking met Hogeschool Inholland en Sport2B gevraagd hier onderzoek naar te doen. Daarnaast heeft de FISA enkele aanvullende vragen geformuleerd over de tevredenheid van bezoekers en vrijwilligers. Bezoekers Het bezoekersaantal wordt geschat op 40.000, waarvan 30.000 unieke bezoekers. Buitenlandse bezoekers besteedden gemiddeld 77 euro per dag, Nederlandse bezoekers 27 euro en Amsterdamse bezoekers 20 euro. De bezoekers waren goed voor 28.500 overnachtingen in de dagen rondom het evenement. De totale bestedingsimpuls gerealiseerd door bezoekers bedroeg 3,1 miljoen. Deelnemers In totaal namen 1.800 atleten en begeleiders deel aan het evenement. Conservatief geschat gaven de deelnemers gemiddeld 25 euro per dag uit. De totale additionele uitgaven van atleten en begeleiders komen daarmee op 534.000 euro. In totaal waren de atleten goed voor 19.500 overnachtingen. De totale uitgaven voor de accommodatie komen daarmee op meer dan 2 miljoen euro. Zes nationale teams hebben als voorbereiding op WRC in juni deelgenomen aan de International Rowing Regatta Amsterdam (IRRA), dit genereerde een lokale economische impact van 149.000 euro. De totale bestedingsimpuls gerealiseerd door deelnemers bedroeg 2,7 miljoen euro. Organisatie en media Het saldo van in- en uitgaande geldstromen veroorzaakt door de organisatie en de media bedroeg 0,8 miljoen euro. De totale directe en indirecte economische impact: 9,2 miljoen euro.
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Noise is a common problem in hospitals, and it is known that social behavior can influence sound levels. The aim of this naturally-occurring field experiment was to assess the influence of a non-talking rule on the actual sound level and perception of patients in an outpatient infusion center. In a quasi-randomized trial two conditions were compared in real life. In the control condition, patients (n = 137) were allowed to talk to fellow patients and visitors during the treatment. In the intervention condition patients (n = 126) were requested not to talk to fellow patients and visitors during their treatment. This study measured the actual sound levels in dB(A) as well as patients’ preferences regarding sound and their perceptions of the physical environment, anxiety, and quality of health care. A linear-mixed-model showed a statistically significant, but rather small reduction of the non-talking rule on the actual sound level with an average of 1.1 dB(A). Half of the patients preferred a talking condition (57%), around one-third of the patients had no preference (36%), and 7% of the patients preferred a non-talking condition. Our results suggest that patients who preferred non-talking, perceived the environment more negatively compared to the majority of patients and perceived higher levels of anxiety. Results showed no significant effect of the experimental conditions on patient perceptions. In conclusion, a non-talking rule of conduct only minimally reduced the actual sound level and did not influence the perception of patients.
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This research concerning the experience and future of zoos was carried out from 2011-2012 and takes regional ideas concerning Zoo Emmen as well as global visions into account. The research focuses partly on Zoo Emmen, its present attractions and visitors while also comparing and contrasting visions on the future in relationship to other international zoos in the world. In this way, remarkable experiences and ideas will be identified and in the light of them, it can serve as inspiration for stakeholders of zoos at large. The main research subject is a look at the future zoos in view of: The Zoo Experience – an international experience benchmark; The Zoo of the Future – a Scenario Planning approach towards the future; The virtual zoo - zoo’s in the internet domain.
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For the Dam tot damloop, a running event with 36,757 participants and 115,000 visitors, both an economic impact analysis (IEA) and a social cost benefit analysis (SCBA) are made to study the (broader) economic effects. Three overlapping geographical regions are studied and two new estimates of non-market goods are used. For the hosting cities the net social gain from the SCBA is at least three times the EIA’s economic impact. The larger the geographical area studied, the larger the differences between EIA and SCBA, because the EIA outcome falls and the SCBA outcome increases. A lower multiplier than 1 lowers the EIA much more than it lowers the SCBA. This study shows that an EIA is not suited for evaluating the welfare effects of public support for a sport event. The difference in outcome between EIA and SCBA is substantial. Valuing non-market effects is done infrequently but is crucial for understanding the welfare effects of policies supporting sport events. Organizing an event for social and city marketing benefits can be a better reason than organizing for the direct economic gains.
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There is a great interest in storytelling for tourism experience development. An objective of storytelling is to engage people (Gabriel, 2000) by sparking emotions. Storytelling involves loading tourism experiences in a way that engages visitors’ emotions.Emotions are regarded as core building blocks of an experience (Bastiaansen, et al., 2019). It is assumed that an experience involving emotional engagement through storytelling should translate into a memorable experience. Zak (2015) asserts that emotions and identification lead to empathy, then to narrative transportation and better recall of the story. However, little is known about how storytelling in tourism experiences leads to emotions and memories. In this study, we compared the emotional impact and the memories of a (tourism) experience withoutstorytelling(mainly providing facts and information) to onewith storytelling(using specific storytelling techniques). The Van Gogh Heritage Foundation is currentlyredesigning three Van Gogh visitor centers located in the south of the Netherlands where Van Gogh spent most of his life. For two locations, we wrote a factual “non-story” version, and an emotional “story” version of certain events that took place in Vincent’s (early) years. We then created four 6-minutes videos, consisting of images, and a voiceover. Forty participants had their brain activity (EEG) and skin conductivity monitored while watching two of the four videos. Participants were asked to evaluate the videos immediately afterwards. One week after the experiment, 26 participants were interviewed about their memories of the videos. Results show that the “stories” led to a significantly higher level of narrative transportation than the “non-stories”. Furthermore, the “stories” lead to empathy for certain story’s characters, and to stronger and more vivid memories. The presentation will include theoretical and managerial implications. We will show how the outcomes have found their way into the redesign of the visitor centers.
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In Luganda, the widest spoken minority language in East African country Uganda, the word for photographs is Ebifananyi. However, ebifananyi does not, contrary to the etymology of the word photographs, relate to light writings. Ebifananyi instead means things that look like something else. Ebifananyi are likenesses.My research project explores the historical context of this particular conceptualisation of photographs as well as its consequences for present day visual culture in Uganda. It also discusses my artistic practice as research method, which led to the digitisation of numerous collections of photographs which were previously unavailable to the public. This resulted in eight books and in exhibitions that took place in Uganda and in Europe.The research was conducted in collaboration with both human and non-human actors. These actors included photographs, their owners, Ugandan picture makers as well as visitors to the exhibitions that were organised in Uganda and Western Europe. This methodology led to insights into differences in the production and uses of, and into meanings given to, photographs in both Ugandan and Dutch contexts.Understanding differences between ebifananyi and photographs shapes the communication about photographs between Luganda and English speakers. Reflection on the conceptualisations languages offer for objects and for sensible aspects of the surrounding world will help prevent misunderstandings in communication in general.
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All over the world, sport events are seen as significant tools for creating positive social impact. This is understandable, as sport events have the power to attract enthusiastic participants, volunteers and to reach large audiences of visitors and followers via (social) media. Outbursts of excitement, pleasure and feelings of camaraderie are experienced among millions of people in the case of mega events. Still, a fairly large section of the population does not care that much for sports. Some may experience road blocks, litter and noise disturbance from the events. Sport events generally require investments, often from local or national authorities. Concerned citizens rightfully point at alternative usage of public money (e.g. schools, health care). Thrills and excitement are good things, but does that warrant public money being spent on? Or is there a broader social significance of sport events? Can sport events help alleviate societal issues (like cohesion, inequality and non-participation), do they generate a social impact beyond what spectators experience during the event? In this report the authors have aimed to describe the state of play as regards the evidence for the occurrence of a social impact from sport events and the strategies that are required to enhance social impact from sport events. For the report, an extensive scan of the literature was performed and input was collected from a key group of international experts.
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This report provides the global community of hospitality professionals with critical insights into emerging trends and developments, with a particular focus on the future of business travel. Business travellers play a pivotal role within the tourism industry, contributing significantly to international travel, GDP, and business revenues.In light of recent disruptions and evolving challenges, this forward-looking study aims not only to reflect on the past but, more importantly, to anticipate future developments and uncertainties in the realm of business travel. By doing so, it offers strategic insights to help hospitality leaders navigate the ever-evolving landscape of the industry.Key findings from the Yearly Outlook include:• Recovery of International Travel: By 2024, international travel arrivals have surpassed 2019 levels by 2%, signalling a full recovery in the sector. In Amsterdam, there was a 13% decrease in business traveller numbers, offset by an increase in the average length of stay from 2.34 to 2.71 days. Notably, more business travellers opted for 3-star accommodations, marking a shift in preferences.• Future of Business Travel: The report outlines a baseline scenario that predicts a sustainable, personalised, and seamless business travel experience by 2035. This future will likely be driven by AI integration, shifts in travel patterns—such as an increase in short-haul trips, longer stays combining business and leisure—and a growing focus on sustainability.• Potential Disruptors: The study also analyses several potential disruptors to these trends. These include socio-political shifts that could reverse sustainability efforts, risks associated with AI-assisted travel, the decline of less attractive business destinations, and the impact of global geopolitical tensions.The Yearly Outlook provides practical recommendations for hospitality professionals and tourism policymakers. These recommendations focus on building resilience, anticipating changes in business travel preferences, leveraging AI and technological advancements, and promoting sustainable practices within the industry.
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