This report presents research on success factors of learning communities with a case study of the Innovation Lab Hanze International Business Office (further – Innovation Lab HIBO) at Hanze University of Applied Sciences Groningen, the Netherlands. The research project is a part of the broader research programme on innovation of education and the success factors of learning communities carried on by a number of researchers at Hanze University of Applied Sciences Groningen (further – Hanze University AS).In answering the main research question on success factors of learning communities and, specifically, the Innovation Lab HIBO, two sub-questions were formulated: the first deals with school level expectations about the Innovation Lab HIBO, whereas the second explores what are the institutional expectations and guidelines regarding living labs at Hanze University AS. The research focus is on formalised expectations about the goals and outcomes of living labs, as attaining the established goals and outcomes would testimony a successful activity of a living lab. The factors that facilitate or determine whether the goalsand outcomes of living labs are achieved are therefore the success factors.The analysis of both school level expectations about the Innovation Lab HIBO and the institutional expectations and guidelines regarding living labs reveals a number of success factors, conditions, and preconditions. As these do not coincide, it is argued that finding the right balance between local, school level, expectations and the institutional goals is crucial for the successful performance of living labs. Another important factor for successful performance of the living lab and, specifically the Innovation Lab HIBO, is development of a learning community. This process would require strengthening of an open organisationalculture and facilitation of exchange of ideas and learning process.The research project was carried on in the period from February 1, 2020, till August 30, 2020. From September 2020 the follow up research is planned into operationalization of success factors, definition of performance criteria, performance evaluation, development of suggestions for improvement of performance, and development of a blueprint for the establishment of innovation labs.
Purpose - The purpose of this paper is to develop a research model to investigate corporate visual identity (CVI) management from an organisational perspective. It is assumed that characteristics of the organisation and of the way a CVI is managed will affect consistency of CVI. Design/methodology/approach - The model was tested in a survey carried out among employees in 20 Dutch organisations. Structural equation modelling with AMOS was conducted to get insight into the various influences and relationships. Findings - CVI management characteristics - socialisation processes related to CVI, knowledge of CVI strategy, and CVI tools and support - have a strong impact on the consistency of CVI, and organisational characteristics affect the way CVI is managed. With the exception of the openness and dynamics of an organisation, no supporting evidence was found for a direct relationship between organisational characteristics and CVI consistency. Research limitations/implications - CVI has been measured by the judgement of the respondents, all employees of the organisation concerned. Therefore the measure was the perceived consistency of CVI. Further research could include a visual audit and the perception of external stakeholders towards the visual identity. There was no distinction examined among the main corporate visual identity and sub- or product brands. The study was conducted in the Netherlands, where the Dutch term huisstijl is unambiguous and clearly related to the corporate brand or identity. Future research can take different brands into account or can broaden the concept of CVI (including cultural aspects, language, rituals, myths, etc.). Practical implications - The results indicate that CVI management matters, that CVI management is related to more general organisational characteristics, but that communication managers nevertheless have a considerable amount of freedom in determining the way they manage their CVI. Originality/value - Corporate visual identity has received little attention in research and hardly been studied at all from the perspective of this paper. This paper has value to both researchers in the fields of corporate identity and organisational identity, as well as professionals involved in managing the corporate identity. © Emerald Group Publishing Limited.
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