Physical activity (PA) can have a substantial benefit in the prevention, treatment andrehabilitation of (breast) cancer. Wearable devices offer possibilities to monitor PA,to provide feedback and to set targets. Although the market for PA related wearabledevices is booming, the impact of these wearables is questionable. One of the mainconcerns is the limitations to address individual needs of users, among which specificgroups such as women with breast cancer. Through design, we see opportunities tostimulate for self-enhancement while encouraging PA after cancer treatment.Following a constructive design research approach, Aymée was designed. Aymée is asmart bra that changes its pattern based on the amount of PA. Through thisinteraction, Aymée aims to reinforce women recovering from breast cancer to feelgood about themselves and to be (more) active. In this paper, we describe both thedesign approach in co-creation with former breast-cancer patients, as well as firstresults. We also discuss implications for designing intelligent systems that address PAencouragement.
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This study is based on research focused on the importance of values in marketing communication. It looks into the effects of self-transcendent values as used by purpose brands, in comparison to self-enhancement values. In this context, values are important life goals on which the attitudes and actions of people in various situations are based. The results of an experiment (N = 1000) set up to this end show that self-transcendental values are considered to be more important than self-enhancement values. Also, the use of self-transcendental values leads, both directly and indirectly, to stronger perceived product quality, a more positive brand attitude and increased consideration to buy than the use of self-enhancement values. The indirect and positive effect of values on the dependent variables is the result of mediation through consumer brand identi cation. The current study complements previous research conducted into the importance of different value types in consumer behavior and provides new insights into which value type is more bene cial for purpose marketing efforts.
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Paper presentatie over onderzoek naar Online Parenting Support: guiding parents towards empowerment through single session email consultation.
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Worldwide entrepreneurship education (EE) is gaining popularity as an employability skill to prepare learners for a future of adaptability and lifelong learning. Its scholarship, however, is concerned that we have lost sight of what works, why, and how in EE. This is especially true for such novel learning objectives as preparation for lifelong learning. This quasi-experimental, mixed methods research sought answers to the question: of how EE pedagogy influences students’ self-directed learning readiness (SDLR). Statistically significant relations were found, especially between self-efficacy and SDLR. The impact of EE was found to be highly significant, which was explained by the effect of a stage-wise, mixed pedagogy approach to teaching/learning. Enhancement of self-efficacy and motivation for self-directed learning was found to benefit from a continuous cyclical teaching-learning process combining passive, participative and self-steered learning within and throughout each step of the learning process, in simulated and authentic learning contexts.
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Dit onderzoek richt zich op de vraag wat de effecten zijn van een niet-hiërarchische werkomgeving op leiderschap. Onderzocht wordt of niet-hiërarchisch leiderschap (in een matrix-, project- en netwerkorganisatie, of bij zelfsturende teams zoals bij projectmanagement) leiderschapskwaliteiten aantrekt, selecteert en behoudt. Het onderzoek toont aan, dat niet-hiërarchisch leidinggevenden hoger scoren op het persoonlijkheidskenmerk neuroticisme, vooral bij de subschalen angsten/nervositeit, ergernis, depressie, kritiekgevoeligheid en stressgevoeligheid, en lager scoren op extraversie, vooral bij de subschalen hartelijkheid, sociabiliteit en dominantie/assertiviteit. De belangrijkste conclusie van dit onderzoek is dat leiderschapskwaliteiten die samenhangen met neuroticisme en extraversie ondervertegenwoordigd lijken te zijn in een matrix-, project- en netwerk georiënteerde werkomgevingen, als ook bij innovatieprojecten en projectmanagement in het algemeen. Deze twee persoonlijkheidskenmerken hangen sterk samen met transformationeel leiderschap. De volgende kwaliteiten lijken bij niet-hiërarchisch leiderschap minder sterk ontwikkeld te zijn dan bij hiërarchisch leidinggevenden: inspirerend en enthousiasmerend vermogen, leiderschapscharisma, effectieve conflicthantering, het geven van feedback, assertiviteit, het vermogen tot het versterken van groepscohesie, bevorderen van een groeps- of teamontwikkeling richting meer autonomie en sterkere performance, initiatief met betrekking tot ondernemerschap, synergie tussen teamleden op het gebied van innovatie, kennisproductiviteit en reflectieve vaardigheden, als ook 'performance' in het algemeen in werkomgevingen met veel sociale interactie. Aanbevelingen worden gedaan met betrekking tot werving en selectie, als ook voor het opleiden en ontwikkelen van niet-hiërarchisch leidinggevenden. ABSTRACT This paper is devoted to answer the question whether nonhierarchical leadership (in a matrix, process, network structure, or in a project based work environment) attracts, selects and attains leadership qualities related to transformational (charismatic, inspiring & empowering) leadership. More in particular, we would expect leaders with lower scores concerning neuroticism, and with higher scores concerning extraversion and agreeableness. Enhancement of innovational capacities and knowledge productivity are the main motives for applying the structuring principles of a matrix, process, network organization, or of project management. The indicated personality traits are closely related to transformational leadership. Transformational leadership is needed to effectuate innovational and adaptive capacities, as well as for the enhancement of knowledge productivity in organizations. We analyzed whether significant differences could be found when personality traits of non-hierarchical (project) leaders and hierarchical operating managers are compared. Our study revealed, that non-hierarchical (project) leaders had indeed higher averages concerning neuroticism, and lower averages concerning extraversion. Neuroticism is negatively related to leadership charisma. Neuroticism, extraversion and agreeableness are related to transformational leadership in general. The overall conclusion of this study is that leadership qualities related to neuroticism and extraversion, tend to be underrepresented in the group of nonhierarchical leaders in a matrix, process or network structure, or in a project based work environment. Analyzing significant differences of the sub scales of neuroticism and extraversion revealed that these leadership qualities are specifically related to learning/adaptive capacities, feedback and conflict solving processes, knowledge productivity in teams, enhancement of group cohesion and coping with stressful situations. Furthermore, these qualities are closely related to several dimensions of transformational leadership: idealized influence, inspirational motivation and intellectual stimulation. Implications for training and development, and for selection processes are discussed. Also, some recommendations are put forward, related to the enhancement of the effectiveness of applying the structuring principles of a matrix, process, network or project based work environment.
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U kent ze wel. Ze zijn ambitieus, hard werkend, zeer intelligent en hebben een uitstekend track record. We hebben het over ontspoorde managers (Van Velsor & Leslie, 1995). Het vroegtijdig en ongepland vastlopen van managers, het zogenaamde managerial derailment, is aan de orde van de dag. Toch blijft deze schaduwkant van leiderschapsontwikkeling vaak onderbelicht. In dit artikel verkennen we vijf belangrijke mechanismen die tot ontsporing leiden.
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Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications and how they can influence consumer behaviour. This is particularly relevant given the recent rise in values-based marketing, sometimes also referred to as purpose marketing. Three studies were conducted. The outcomes of study one showed that perceived values (rather than personality traits) indeed play a key role, alongside functional congruence, as a predictor of repurchase intentions. This was particularly true for consumer durables and service brands that consumers have longer relationships with. Study two confirmed that perceived brand values are, next to functional product characteristics, considered as more important than brand personality traits when longer relationships are involved. These effects were most pronounced in the case of prospective situations and services compared to products. Having demonstrated the importance of brand values, the third study zoomed in on the type of value communicated. To this end, brand messages involving self-transcending values (such as concern for society, the environment, and close others) were compared with self-enhancement values (mainly the personal need for recognition of achievements by others and power). In line with research on purpose marketing, results showed that brand messages with self-transcending values outperformed those with self-enhancement values on measures including attitudes toward the brand, perceived quality, and consideration to buy. Moreover, consumer brand identification acted as a mediator in this process, further reinforcing the aforementioned effects. The final chapter of this dissertation presents a discussion of the findings presented across the studies, including relevance to practice and directions for follow-up research. Findings across these studies show that brand values are key to consumer decision making and hence deserve more attention in marketing and branding literature.
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The swift enhancement of technology has affected the business environment while higher education alone no longer plays a definitive role in the employment process. To meet the emerging requirements of employers, individuals, specifically students, need to develop more entrepreneurial tendencies. The aim of this study is to investigate the factors affecting the entrepreneurial intention (EI) of university students. In order to do so, eight constructs (EI, individual entrepreneurial orientation (IEO), self-efficacy, perceived educational support, perceived relational support, perceived structural support, knowledge sharing and gender) and their items taken from existing literature were used within the proposed model, and the constructed hypotheses were evaluated using structural equation modelling (SEM). In total, 268 surveys were returned by students of various universities. The findings of this study show that self-efficacy is the strongest influencer of students’ EI. The findings also show the mediating influence of self-efficacy on the environmental components. Additionally, male students are more likely than female students to have EI. Overall, this study will help establish the influencers of EI among university students.
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This study, through the concept of biophilia, examines how we can restore a ‘love of life’ in a world often characterised by rationalisation, destruction and alienation from self and nature. Specifically, we observe how outdoor adventures during travels might contribute to the development of biophilic feelings. To this end, we employed a hermeneutic phenomenological approach to analyse the narratives from nine participants in the UK, Germany and Serbia. The findings suggest that adventure activities in the outdoors foster the development of meaningful relationships with the self, other humans and non-human nature, all contributing to the enhancement of eudaimonic wellbeing. The study adds to the tourism literature by arguing that more biophilic and ecological approaches, hitherto underutilised in studying the benefits of tourism from a positive psychology perspective, might serve as a lens through which to explore meaningful social transformation in times of polycrises.
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The swift enhancement of technology has affected the business environment as higher education alone no longer plays a definitive role in the employment process. To meet the emerging requirements of employers, individuals, specifically students, need to gain more entrepreneurial tendencies. The aim of this study is to investigate the factors affecting the entrepreneurial intention (EI) of university students. In order to do so, five constructs (EI, individual entrepreneurial orientation (IEO), self-efficacy, environmental support, and knowledge sharing) and their items taken from existing literature were used within the proposed model, and the constructed hypotheses were evaluated using structural equation modelling (SEM). Based on the model, a survey was distributed to 332 students of various universities.Self-efficacy and IEO are expected to be the prime factors affecting EI, whereas environmental support and knowledge sharing are expected to have more of an indirect effect on EI. Overall, this study will help establish the influencers of EI among university students.
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