This report provides the global community of hospitality professionals with critical insights into emerging trends and developments, with a particular focus on the future of business travel. Business travellers play a pivotal role within the tourism industry, contributing significantly to international travel, GDP, and business revenues.In light of recent disruptions and evolving challenges, this forward-looking study aims not only to reflect on the past but, more importantly, to anticipate future developments and uncertainties in the realm of business travel. By doing so, it offers strategic insights to help hospitality leaders navigate the ever-evolving landscape of the industry.Key findings from the Yearly Outlook include:• Recovery of International Travel: By 2024, international travel arrivals have surpassed 2019 levels by 2%, signalling a full recovery in the sector. In Amsterdam, there was a 13% decrease in business traveller numbers, offset by an increase in the average length of stay from 2.34 to 2.71 days. Notably, more business travellers opted for 3-star accommodations, marking a shift in preferences.• Future of Business Travel: The report outlines a baseline scenario that predicts a sustainable, personalised, and seamless business travel experience by 2035. This future will likely be driven by AI integration, shifts in travel patterns—such as an increase in short-haul trips, longer stays combining business and leisure—and a growing focus on sustainability.• Potential Disruptors: The study also analyses several potential disruptors to these trends. These include socio-political shifts that could reverse sustainability efforts, risks associated with AI-assisted travel, the decline of less attractive business destinations, and the impact of global geopolitical tensions.The Yearly Outlook provides practical recommendations for hospitality professionals and tourism policymakers. These recommendations focus on building resilience, anticipating changes in business travel preferences, leveraging AI and technological advancements, and promoting sustainable practices within the industry.
People with disabilities (PWDs) face discrimination in the hospitality workplace. The aim of this paper is therefore to frame issues surrounding the employment of PWDs in the hospitality industry in normative ethical terms. To achieve this aim, we conducted twenty-eight semi-structured interviews with owners/managers of hospitality businesses and other relevant stakeholders. Drawing on the ethics of justice and ethics of care, our study found that when organisations demonstrated to their employees and other stakeholders the fairness in the procedures taken to implement PWD inclusion actions, the inclusion actions were significantly supported by coworkers, and the organisations were able to achieve distributive justice and care for PWDs. This study, thus, demonstrated that organisational members were willing to take part in caring actions for employees with disabilities (EWDs) not only when they perceived that inclusion actions for EWDs were procedurally fair, but also when they perceived that the PWDs deserved distributive justice outcomes.
MULTIFILE
This manifesto describes the notion of sustainable development according to its basic appeal for economic, social and environmental value-creation, together with the implications of its meaning at the level of the individual (the manager), the organisation (the business) and society. As sustainable tourism is focused on the long term, foresight is used to develop four scenarios for a sustainable tourism industry in 2040: “back to the seventies”, “captured in fear”, “unique in the world”, and “shoulders to the wheel”. The implications of the scenarios are mapped for four distinct types of organisational DNA: the blue organisation focusing on quality, professionalism and efficiency, the red organisation for whom challenge, vision and change are most important, the yellow organisation addressing energy, optimism and growth, and the green organisation which is led by care, tradition and security. The manifest concludes with strategic propositions for tourism organisations in each of the four business types and each of the four scenarios.
Het Lectorenplatform en Expertisenetwerk Duurzaam Stedelijk Toerisme brengt minimaal 16 lectoren enonderzoekers samen (o.a. Hogeschool Inholland, Breda University of Applied Sciences, StendenNHL,Hotelschool The Hague, Hogeschool Rotterdam, Hogeschool van Amsterdam, Saxion Hogeschool en deHaagse Hogeschool) samen. Zij willen zich binnen het platform bezighouden met de vraag hoe toerisme teontwikkelen die bijdraagt aan een duurzame stedelijke leefomgeving. Momenteel blijkt dit problematisch. Indrukke steden zoals Amsterdam is het zogenaamde "overtoerisme"een belangrijk punt van debat, terwijlandere steden (Rotterdam, Delft, Zwolle) willen leren hoe toerisme plaatsen en voorzieningen (cultuur, OV) inde stad kan helpen verbeteren.Het doel van het platform is om met lokale partners (gemeenten en Destination Management Organisations(DMOs), musea, hotels en (inter)nationale partners (NBTC, DMOs, European Tour Operator Association,Regenerative Tourism movement, Fairbnb) vanuit een gezamenlijke onderzoeks- en innovatieagenda te lerenhoe toerisme als middel te gebruiken voor verbetering van plaats en leven. Transdisciplinaire samenwerkingtussen verschillende lectoraten maakt het hierbij mogelijk om toerisme als maatschappelijk fenomeen teanalyseren, in plaats van als economische sector. Een dergelijk perspectief is innovatief en essentieel voor dehet beantwoorden van de vraag hoe ambitieuze visies voor de toekomst van toerisme (EC, 2021; NBTC, 2019;RLI, 2019) vertaald kunnen worden naar transities in de praktijk en welke sleutelmethodologieën (KEMs)kunnen helpen bij het versnellen van innovatie- en transitieprocessen voor stedelijke toerisme.Het streven is om, door samenwerking en het gericht afstemmen van expertise, binnen 5 à 10 jaar eenwereldwijd erkend kennisplatform op het gebied van duurzaam stedelijk toerisme te worden. Ommaatschappelijke impact te bereiken bundelen we hiervoor onze krachten met die van het Expertise NetwerkDuurzaam Stedelijk Toerisme (ENSUT) - gericht op het verbinden van belanghebbenden op dit thema inbinnen- en buitenland - en het Centre of Expertise Leisure, Tourism & Hospitality (CELTH).Partners:In Holland, Hotelschool Den Haag, NHL Stenden.
Het Lectorenplatform en Expertisenetwerk Duurzaam Stedelijk Toerisme brengt minimaal 16 lectoren en onderzoekers samen (o.a. Hogeschool Inholland, Breda University of Applied Sciences, StendenNHL, Hotelschool the Hague, Hogeschool Rotterdam, Hogeschool van Amsterdam, Saxion Hogeschool en de Haagse Hogeschool) samen. Zij willen zich binnen het platform bezighouden met de vraag hoe toerisme te ontwikkelen die bijdraagt aan een duurzame stedelijke leefomgeving. Momenteel blijkt dit problematisch. In drukke steden zoals Amsterdam is het zogenaamde ‘overtoerisme’ een belangrijk punt van debat, terwijl andere steden (Rotterdam, Delft, Zwolle) willen leren hoe toerisme plaatsen en voorzieningen (cultuur, OV) in de stad kan helpen verbeteren. Het doel van het platform is om met lokale partners (gemeenten en Destination Management Organisations (DMOs), musea, hotels en (inter)nationale partners (NBTC, DMOs, European Tour Operator Association, Regenerative Tourism movement, Fairbnb) vanuit een gezamenlijke onderzoeks- en innovatieagenda te leren hoe toerisme als middel te gebruiken voor verbetering van plaats en leven. Transdisciplinaire samenwerking tussen verschillende lectoraten maakt het hierbij mogelijk om toerisme als maatschappelijk fenomeen te analyseren, in plaats van als economische sector. Een dergelijk perspectief is innovatief en essentieel voor de het beantwoorden van de vraag hoe ambitieuze visies voor de toekomst van toerisme (EC, 2021; NBTC, 2019; RLI, 2019) vertaald kunnen worden naar transities in de praktijk en welke sleutelmethodologieën (KEM’s) kunnen helpen bij het versnellen van innovatie- en transitieprocessen voor stedelijke toerisme. Het streven is om, door samenwerking en het gericht afstemmen van expertise, binnen 5 à 10 jaar een wereldwijd erkend kennisplatform op het gebied van duurzaam stedelijk toerisme te worden. Om maatschappelijke impact te bereiken bundelen we hiervoor onze krachten met die van het Expertise Netwerk Duurzaam Stedelijk Toerisme (ENSUT) - gericht op het verbinden van belanghebbenden op dit thema in binnen- en buitenland - en het Centre of Expertise Leisure, Tourism & Hospitality (CELTH).
In this project on volunteering in LTH organisation we focus on three aims:1. To explain why organisations in different LTH sectors and regions had, have or need volunteers, how they interact with these volunteers, and the consequences (benefits and challenges) of volunteerism for these organisations.2. To determine how to find the right balance between paid and unpaid staff within the same organisation, considering the LTH sector and region they belong to, in order to create a healthy ecosystem within it (bearing in mind that no organisation can have both volunteers and paid staff do the same job - see above).3. To understand the perspectives, motives and expectations of why people (decide to) volunteer, how they interact with the organisation (management, paid staff) during volunteering, in order to interest them, recruit them, make use of them and retain them. In addition, it is also our aim to explain the benefits and challenges for people to volunteer.In this study, we will use an integrated approach, which implies that we aren’t only interested in the people- or organisation-side of volunteering (actor-side). We will also focus on the interactions between volunteers, paid staff and organisation during volunteering (core of the practice) in a certain LTH organisation, sector and region in the Netherlands (context-side). Studying volunteering in its specific contexts (organisation, sector, region) using an integrated practice approach, hasn’t been done before. In addition, as more and more LTH organisations in the Netherlands rely on volunteers (for their survival), either for economic, social or community (mienskip) reasons (context-related conditions), there is a need for a better understanding of volunteering (as indicated by aim 1-3). Finally, as not much literature has been based on Dutch studies about volunteering and the recruitment and retention of volunteers, this project will fill this gap.Besides the aims as outlined before, a more specific goal of this project is to provide recommendations for a sustainable business model for organisations to embrace volunteerism without affecting the structure of employees. In close cooperation with different LTH organisations, we will develop interventions as policy making instruments (and therefore also for the whole region where they are located). Furthermore, this research will contribute to industry, research (see also below), education (idem) and society. Our ultimate goal is to foster the wellbeing of the volunteers, paid staff and organisations and overall to contribute to social sustainability within The Netherlands.The above-mentioned aims and conceptual model lead to the following research question: How can volunteering in the LTH sectors in Dutch regions be shaped in a sustainable way for both volunteers as well as organisations?In line with what we discussed earlier, this also means contributing to a more stable labour market in hospitality, leisure and tourism in which voluntary work is recognised as an important and indispensable component of a healthy labour ecosystem.The approach we intend to adopt is a qualitative one based on narrative inquiry. While in the literature a quantitative approach using surveys to gather data is mostly used in understanding volunteerism and in measuring motives, we will observe and connect with the volunteers’ work in each sector/case identified and collect and analyse their individual stories. In addition, and in line with our integrated approach, we will investigate how the LTH organisations connected to these cases view the role, value and future of volunteerism.Societal IssueOur insights into volunteers’ work in different sectors will improve their quality of work by revealing drivers of their satisfaction, turnover, motivation, and passion. Managers can use these insights to train and retain volunteers as an integral part of not only their events, but the broader community. It is well-known that robust volunteering programmes are a cornerstone of contemporary social cohesion, and our findings will show how storytelling can strengthen these processes.Benefit to societyThis project will contribute in three ways to the LTH sector. The three outcomes of this study are first around a better understanding of what meaningful volunteering is, second, around the value of volunteers to LTH organisations, and, thirdly, about the value of such activities to Dutch society.The project will provide practical advice to LTH organisations on which interventions to use and in which contexts. This tangible output might take the form of a report, guide(s) mentioned above, and/or another instrument that suits the needs of managers and volunteers. The instrument(s) selected by LTH organisations and volunteers will help to disseminate best practices as well as to highlight the potential of volunteers and volunteering to wider society, other organisations and to current and potential volunteers. By following the steps in or using these instruments, we believe volunteer organisations will be better able to profile themselves and to recruit and retain volunteers.The present study will bring innovation in the field by generating new narratives on volunteerism, and by designing an engaging and appealing path for volunteers to join organisations. At the same time, it will design a structure for organisations to work with volunteers in a sustainable way.Consortium partners: Rodney Westerlaken, Geesje Duursma (both NHL Stenden, Leeuwarden)
