The hospitality industry contributes significantly to global climate change through its high resource consumption and emissions due to travel. As public pressure for hotels to develop sustainability initiatives to mitigate their footprint grows, a lack of understanding of green behavior and consumption of hotel guests hinders the adoption of effective programs. Most tourism research thus far has focused on the ecotourism segment, rather than the general population of travelers, and while research in consumer behavior shows that locus of control (LOC) and guilt can influence guests’ environmental behavior, those factors have not been tested with consideration of the subjective norm to measure their interaction and effect on recycling behavior. This study first examines the importance of internal and external LOC on factors for selecting hotel accommodation and the extent of agreement about hotel practices and, second, examines the differences in recycling behavior among guests with internal versus external LOC under levels of positive versus negative subjective norms and feelings of low versus high guilt.
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The influence of the built environment on travel behaviour and the role of intervening variables such as socio-demographics and travel-related attitudes have long been debated in the literature. To date, most empirical studies have applied cross-sectional designs to investigate their bidirectional relationships. However, these designs provide limited evidence for causality. This study represents one of the first attempts to employ a longitudinal design on these relationships. We applied cross lagged panel structural equation models to a two-wave longitudinal dataset to assess the directions and strengths of the relationships between the built environment, travel behaviour and travel-related attitudes. Results show that the residential built environment has a small but significant influence on car use and travel attitudes. In addition, the built environment influenced travel-related attitudes indicating that people tend to adjust their attitudes to their built environment. This provides some support for land use policies that aim to influence travel behaviour.
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This study links self-concept and place attachment to generate a better understanding of travel behavior patterns by migrant populations, in this case, Western professional migrants who live in the Hong Kong and Macau Special Administrative Regions of China. Five discrete Western professional migrant groups are identified, each with different demographic profiles, travel patterns, propensity, and intensity. The findings challenge the view that migrant populations are homogenous and also challenge the widely held notion that home return travel is their dominant mobility pattern. Conceptual and managerial implications of migrant travel behavior for destination marketers are briefly outlined.
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Why people conduct different sharing about their travel is unclear. Understudied areas include the roles of tourism activity type, tourist well-being, and social context. Under the framework of construal level theory, three studies which combined secondary data and experiments revealed that: 1) challenging (relaxing) tourism activities lead to more desirability (feasibility) sharing; 2) eudaimonia (hedonia) occupy the dominant position and mediate the relationship between challenging (relaxing) tourism activity and desirability (feasibility) sharing; and 3) social context induces the transformation of the relationship between eudaimonia and hedonia, and has a significant moderating impact on the mechanism of travel experience sharing type. Theoretical and managerial implications of travel experience sharing type and mutual transformation between eudaimonia and hedonia are discussed.
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Travel-related attitudes and dissonance between attitudes and the characteristics of the residential built environment are believed to play an important role in the effectiveness of land use policies that aim to influence travel behaviour. To date, research on the nature and directions of causality of the links between these variables has been hindered by the lack of longitudinal approaches. This paper takes such an approach by exploring how people across different population groups adjust their residential environments and attitudes over time. Two latent class transition models are used to segment a population into consonant and dissonant classes to reveal differences in their adjustment process. Interactions between (1) the distance to railway stations and travel-mode-related attitudes and (2) the distance to shopping centres and the importance of satisfaction with these distances are modelled. The models reveal mixed patterns in consonant and dissonant classes at different distances from these destinations. These patterns remain relatively stable over time. People in more dissonant classes generally do not have a higher probability of switching to more consonant classes. People adjust their built environments as well as their attitudes over time and these processes differ between classes. Implications for policies are discussed.
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Purpose: The purpose of this paper is to get a better understanding of the influence of terrorism on risk perception and attitudes of the German travel behavior toward Turkey as a destination in crisis, which has been considered one of the biggest losers for 2016. Design/methodology/approach: The research process involved an online self-administered method created with one of the leading research and web-based survey tools called Qualtrics. This tool has been considered useful to reach a wider target, the questionnaire filled in by 305 respondents. Findings: The findings revealed a strong tendency of a low safety perception among the sample toward Turkey. Furthermore, a large proportion indicated a strong unlikelihood of traveling to the country within the upcoming 12 months independently of a past travel experience. In addition, Turkey and Egypt were the countries perceived as most unsafe among the mentioned destinations. Research limitations/implications: The majority of the respondents of the study were aged between 50 and 59 years and were employed as commercial employee, office or administration workers. The outcomes might be different for a higher sample size with a tendency of various demographic characteristic such as age and profession. Furthermore, the study should be repeated while focusing on respondents with accompanied children on holidays, which only made up a minority for the present research study. Originality/value: To the best of the knowledge, this is the first study to examine the influence of terrorism on risk perception and attitudes of the German travel behavior toward Turkey and their risk reduction strategies/preventive measures.
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The section - Travel Psychology - contains 3 chapters. Chapter 1 starts by listing different types of travel constraints facing all citizens. For travelers who negotiate their travel constraints and are able to travel, two seminal models for tourism motivations are reviewed. First, the pull and push factors are mentioned along with examples. In a second model, travel motivations are categorized into traveling to gain something and, travelling to get away from something.After reviewing various travel constraints and motivations, Chapter 1 continues by discussing how travelers’ mood and tendencies at any given time could affect the type of travel destination they pursue – historical vs. natural vs. manmade; warm vs. cold; urban vs. country; crowded vs. quiet; familiar vs. novel vs arousing; and, the type of experiences and activities travelers pursue on their vacation. Also, the relationship between less dynamic personality traits and travel decision-makings are discussed: who to travel with, where to stay, what to do; perceived risks; and information seeking behavior. Chapter 1 ends by discussing how travel service providers could play a significant role in helping customers make more informed and authentic decisions that would eventually feed their psychological needs, wants, and wellbeing. This wellbeing perspective to travel is contrasted with a service quality and money-driven perspective in tourism industry and research. Chapter 2 starts by reviewing the fundamentals of the science of positive psychology, defining wellbeing, happiness, and quality of life, and how tourism could be accounted as one element linked to all the above. A page is dedicated to memorable tourism experiences and its different dimensions such as hedonic and eudaimonic experiences, and how some of these memorable experiences positively impact travelers’ subjective wellbeing. In the core of chapter 2, travelers’ diverse needs are discussed under: (a) physiological needs such as quality and attractive local food and drinks, physical activity, and adequate sleep on vacations; (b) mental needs including topics such as expressing emotions before, during, and after vacation, causes and fluctuations of emotions; mood regulations on vacations; mindfulness; technology use; stress recovery mechanisms during vacations namely relaxation, detachment, control, mastery; and optimal challenge and flow states for individuals and group of travelers; (c) interpersonal needs of the traveler including interaction with host community, service providers, and other travelers, e.g., joint experiences of romantic partners and family members. Throughout chapter 2, how service providers and experience designers could more effectively monitor, identify, and address these physiological, mental, and social needs are thoroughly discussed. Moreover, evidence and research-based travel tips are offered to general travelers for observing, attending to, appreciating, and enhancing positive emotions during the anticipation phase of a vacation, during the actual trip, on the way home, and up to two weeks post-vacation. A small section at the end of Chapter 2 is devoted to the psychology of holidays and staycations for employees with stressful jobs. Chapter 3 discusses how small occasions during vacations can accumulate and sometimes have long-term psychological effects on travelers. This chapter reviews the psychological of souvenirs, savoring, and photography on vacations. It continues by talking about the concepts of self-awareness, learning, growth, meaning and transformation, related to vacations, using examples. Chapter 3 ends by encouraging travel planners and designers to invest in long-term benefits of vacations.This handbook contains a total of 42 chapters on a range of topics aimed at educating employees at tourism service providers in Iran. This book is in press and distribution, and will be the official source for the national exam for the national travel agency certification in Iran. Topics of this book include the following: tour design and operations, travel psychology, air travel, tour marketing, human resource management, accounting, travel technology, travel start-ups, strategic management, and ethics.
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The tourism industry thrives on the notion that holiday travel improves well-being. However, scientific evidence that holiday travel is more beneficial than spending free time at home is lacking. Using the Effort-Recovery and the Limited Resources model as theoretical basis, this study investigates whether workers behave, think, and feel differently during travel than during leisure time spent at home. In a five-week longitudinal field study, we followed 24 workers during free evenings after work, a free weekend at home, and on a free weekend of domestic travel. Within-person differences were investigated between these three occasions in behavior, cognition, and emotions. During travel, employees slept more, engaged more in physical and social activities and less in obligatory activities than during free evenings after work. Hedonic well-being was higher and ruminative thinking lower during travel than during free evenings after work. Physical distance from home and work was related to engagement in resource-providing rather than resource-consuming activities and seems to translate into mental distance from everyday worries. Differences between holiday travel and weekends at home were small. Still, the findings suggest that travel may provide feelings of remoteness in places with novel and fascinating qualities, free of chores.
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This study aims to investigate the pandemic’s effect on Dutch travelers’ future behavioral willingness to travel eco-friendly. The conceptual framework includes the Norm-Activation Model (NAM), behavioral willingness to pro-environmental travel, economic sacrifices theory, and risk perception. These factors have proved to influence pro-environmental travel behavior (PETB) in a during-crisis world. This research contributes to filling intriguing gaps in the literature on the effect of COVID-19 on the future Pro-Environmental Travel Behavior (PETB) of Dutch travelers. The research process involved an online self-administered method created with one of the leading research and web-based survey tools, Qualtrics. Respondents (329) filled out the questionnaire. The results revealed that the pandemic affected the willingness of travelers to travel pro-environmentally. COVID-19 as a disease is not necessarily seen as a threat, while the long-lasting impacts that COVID-19 brings are seen as a threat. Most Dutch travelers are more concerned about the economic and long-term health consequences of the virus than they are about contracting or dying from it. The majority of individuals are concerned about climate change and feel responsible for it.
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This paper presents the results of an experimental field study, in which the effects were studied of personalized travel feedback on car owners’ car habits, awareness of the environmental impact of their travel choices, and the intention to switch modes. For a period of six weeks, 349 car owners living in Amsterdam used a smart mobility app that automatically registered all their travel movements. Participants in the experiment group received information about travel distance, time, and CO2 emission. Results show that the feedback did not influence self-reported car habits, intention, and awareness, suggesting that personalized feedback may not be a one-size-fits-all solution to change travel habits.
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