Search results

Motivations of global Millennial travelers.

Travel psychology (in Persian)

The section - Travel Psychology - contains 3 chapters. Chapter 1 starts by listing different types of travel constraints facing all citizens. For travelers who negotiate their travel constraints and are able to travel, two seminal models for tourism motivations are reviewed. First, the pull and push factors are mentioned along with examples. In a second model, travel motivations are categorized into traveling to gain something and, travelling to get away from something.After reviewing various travel constraints and motivations, Chapter 1 continues by discussing how travelers’ mood and tendencies at any given time could affect the type of travel destination they pursue – historical vs. natural vs. manmade; warm vs. cold; urban vs. country; crowded vs. quiet; familiar vs. novel vs arousing; and, the type of experiences and activities travelers pursue on their vacation. Also, the relationship between less dynamic personality traits and travel decision-makings are discussed: who to travel with, where to stay, what to do; perceived risks; and information seeking behavior. Chapter 1 ends by discussing how travel service providers could play a significant role in helping customers make more informed and authentic decisions that would eventually feed their psychological needs, wants, and wellbeing. This wellbeing perspective to travel is contrasted with a service quality and money-driven perspective in tourism industry and research. Chapter 2 starts by reviewing the fundamentals of the science of positive psychology, defining wellbeing, happiness, and quality of life, and how tourism could be accounted as one element linked to all the above. A page is dedicated to memorable tourism experiences and its different dimensions such as hedonic and eudaimonic experiences, and how some of these memorable experiences positively impact travelers’ subjective wellbeing. In the core of chapter 2, travelers’ diverse needs are discussed under: (a) physiological needs such as quality and attractive local food and drinks, physical activity, and adequate sleep on vacations; (b) mental needs including topics such as expressing emotions before, during, and after vacation, causes and fluctuations of emotions; mood regulations on vacations; mindfulness; technology use; stress recovery mechanisms during vacations namely relaxation, detachment, control, mastery; and optimal challenge and flow states for individuals and group of travelers; (c) interpersonal needs of the traveler including interaction with host community, service providers, and other travelers, e.g., joint experiences of romantic partners and family members. Throughout chapter 2, how service providers and experience designers could more effectively monitor, identify, and address these physiological, mental, and social needs are thoroughly discussed. Moreover, evidence and research-based travel tips are offered to general travelers for observing, attending to, appreciating, and enhancing positive emotions during the anticipation phase of a vacation, during the actual trip, on the way home, and up to two weeks post-vacation. A small section at the end of Chapter 2 is devoted to the psychology of holidays and staycations for employees with stressful jobs. Chapter 3 discusses how small occasions during vacations can accumulate and sometimes have long-term psychological effects on travelers. This chapter reviews the psychological of souvenirs, savoring, and photography on vacations. It continues by talking about the concepts of self-awareness, learning, growth, meaning and transformation, related to vacations, using examples. Chapter 3 ends by encouraging travel planners and designers to invest in long-term benefits of vacations.This handbook contains a total of 42 chapters on a range of topics aimed at educating employees at tourism service providers in Iran. This book is in press and distribution, and will be the official source for the national exam for the national travel agency certification in Iran. Topics of this book include the following: tour design and operations, travel psychology, air travel, tour marketing, human resource management, accounting, travel technology, travel start-ups, strategic management, and ethics.

How tourism activity shapes travel experience sharing: tourist well-being and social context.

Why people conduct different sharing about their travel is unclear. Understudied areas include the roles of tourism activity type, tourist well-being, and social context. Under the framework of construal level theory, three studies which combined secondary data and experiments revealed that: 1) challenging (relaxing) tourism activities lead to more desirability (feasibility) sharing; 2) eudaimonia (hedonia) occupy the dominant position and mediate the relationship between challenging (relaxing) tourism activity and desirability (feasibility) sharing; and 3) social context induces the transformation of the relationship between eudaimonia and hedonia, and has a significant moderating impact on the mechanism of travel experience sharing type. Theoretical and managerial implications of travel experience sharing type and mutual transformation between eudaimonia and hedonia are discussed.

The impact of travel motivation on emotions: a longitudinal study

Previous work on tourists' positive and negative affect has mainly used cross-sectional data. Consequently, little is known about how motivations are related to tourists' emotions over an extended period of time. The purpose of this study was to understand the impact of travel motivation on tourists' emotions and whether the impact would remain the same across different time points. The sample consisted of a panel of approximately 2000 leisure travelers in the Netherlands. After eliminating missing data, 412 panelists completed all seven questionnaires over the nine months of the study. The results indicated that motivation does not have a significant impact on tourists' emotions over a relatively long period of time. Specifically, the study found that travel motivations or a cluster of travel motivations do not seem to have significant within-subject or between-subject impacts on tourists' emotions over a nine-month period. The findings demonstrate the complex relationships between tourists’ travel motivation and emotions and highlight the importance of a longitudinal approach to studying emotions in the tourism context. Managerial implications for destination marketers are discussed.

Motivations of non-Buddhists visiting Buddhist temples

The current study employs the leisure motivation scale to examine motivations of non-Buddhists visiting Buddhist temples. Specifically, this investigation builds on tourism literature to explore the motivations of non-Buddhists visiting Buddhist temples in Los Angeles, California. Motivations to Buddhist temples are of particular interest given the increasing popularity in the West of Eastern spiritual activities, such as yoga and meditation, as well as the exponential growth of Buddhist-themed tourism campaigns. The findings provide insights for tourism officials responsible for promoting ways to attract tourists to Buddhist temples within their respective destinations.

The Future of Business Travel

This report provides the global community of hospitality professionals with critical insights into emerging trends and developments, with a particular focus on the future of business travel. Business travellers play a pivotal role within the tourism industry, contributing significantly to international travel, GDP, and business revenues.In light of recent disruptions and evolving challenges, this forward-looking study aims not only to reflect on the past but, more importantly, to anticipate future developments and uncertainties in the realm of business travel. By doing so, it offers strategic insights to help hospitality leaders navigate the ever-evolving landscape of the industry.Key findings from the Yearly Outlook include:• Recovery of International Travel: By 2024, international travel arrivals have surpassed 2019 levels by 2%, signalling a full recovery in the sector. In Amsterdam, there was a 13% decrease in business traveller numbers, offset by an increase in the average length of stay from 2.34 to 2.71 days. Notably, more business travellers opted for 3-star accommodations, marking a shift in preferences.• Future of Business Travel: The report outlines a baseline scenario that predicts a sustainable, personalised, and seamless business travel experience by 2035. This future will likely be driven by AI integration, shifts in travel patterns—such as an increase in short-haul trips, longer stays combining business and leisure—and a growing focus on sustainability.• Potential Disruptors: The study also analyses several potential disruptors to these trends. These include socio-political shifts that could reverse sustainability efforts, risks associated with AI-assisted travel, the decline of less attractive business destinations, and the impact of global geopolitical tensions.The Yearly Outlook provides practical recommendations for hospitality professionals and tourism policymakers. These recommendations focus on building resilience, anticipating changes in business travel preferences, leveraging AI and technological advancements, and promoting sustainable practices within the industry.