Hoofdstuk 12 uit deel III: Uses of cultural technologies. The essays in this volume discuss both the culture of technology that we live in today, and culture as technology. Within the chapters of the book cultures of technology and cultural technologies are discussed, focussing on a variety of examples, from varied national contexts. The book brings together internationally recognised scholars from the social sciences and humanities, covering diverse themes such as intellectual property, server farms and search engines, cultural technologies and epistemology, virtual embassies, surveillance, peer-to-peer file-sharing, sound media and nostalgia and much more. It contains both historical and contemporary analyses of technological phenomena as well as epistemological discussions on the uses of technology.
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This article explores the intersection between women and technology with an experimental research design that uses online search engine data and digital methods (Rogers 2002, 2004, 2013). We respond to Blagojevic’s (2016) call for online mapping of gender equality stakeholders by incorporating the practice of ‘issue mapping’, which Rogers et al. (2015) conceptualise as a series of techniques that can be used to map the network of actors around a public issue, and to understand the ways they associate with one another. Specifically, we apply the software tool IssueCrawler and its co-link analysis of relevant queries to study national Google search result pages for Bulgaria, Croatia and Serbia. We ask, what types of stakeholders are prevalent around the topic of ‘women in technology’ in the local contexts (demarcated by the national Google result pages) of these three countries? Are they country-specific or do they cross national borders? To what extent do they associate with each other? Which actors are in the centre of the identified networks and which are on the periphery? The authors found that the issue networks of all three countries were heavily dominated by media and government actors, followed by business, entrepreneurial and nongovernmental sites, and websites containing information on EU grants. The national specificity, however, was mostly embedded in the groupings of these actors; whether they were densely or loosely interlinked with each other, and whether they were present or absent from the maps.
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