The broad field of environmental ethics, animal welfare, animal liberation, and animal rights literature indicate that all encounters between humans and animals are ethically charged. In this article, I shall examine how environmental ethics or animal welfare/rights/liberation literature translate into public media. The case study will delve into the representation of animals in the Dutch newspapers, using content analysis to provide an empirical basis for monitoring public opinion. Assuming that attitudes to animals are influenced by media coverage, the results of this case study will be brought to bear upon the discussion of the representation of animals beyond a specific national context.

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