In dit businessplan wordt duidelijk gemaakt wat er voor opleidingen gericht op de food en flower business (agribusiness) bij Fontys in Venlo ontwikkeld kunnen worden. Er wordt o.a. het marktonderzoek weergegeven dat aangeeft wat de instroommogelijkheden zijn. De realisatei wordt financieel en organisatorisch onderbouwd.
Business innovation is a multidisciplinary area of expertise that bridges the gap between traditional areas of study such as business administration, organizational studies, marketing, design, engineering and entrepreneurship. Business innovation focuses on creating, accelerating and managing new and sustainable business models through innovation (Crossan and Apaydin, 2010; Keeley, Walters, Pikkel, and Quinn, 2013).
How can the grower and the supplier in the greenhouse horticulture industry gain competitive advantage through radical innovation? The challenge lies in time- to-market, in customer relationship, in developing new product/market combinations and in innovative entrepreneurship. Realizing this ambition requires strengthening the knowledge base, stimulating innovation, entrepreneurship and education. It also requires professionalizing people. In this paper an innovation and entrepreneurial educational and research programme is introduced. This KITE120-programme aims at strengthening multidisciplinary collaboration between enterprise, education and research. It helps making the step from ambition to action, and from incremental to radical innovation. We call this an 'Amazing Jump'.
