Co-creation as a concept and process has been prominent in both marketing and design research over the past ten years. Referring respectively to the active collaboration of firms with their stakeholders in value creation, or to the participation of design users in the design research process, there has arguably been little common discourse between these academic disciplines. This article seeks to redress this deficiency by connecting marketing and design research together—and particularly the concepts of co-creation and co-design—to advance theory and broaden the scope of applied research into the topic. It does this by elaborating the notion of the pop-up store as temporary place of consumer/user engagement, to build common ground for theory and experimentation in terms of allowing marketers insight into what is meaningful to consumers and in terms of facilitating co-design. The article describes two case studies, which outline how this can occur and concludes by proposing principles and an agenda for future marketing/design pop-up research. This is the peer reviewed version of the following article: Overdiek A. & Warnaby G. (2020), "Co-creation and co-design in pop-up stores: the intersection of marketing and design research?", Creativity & Innovation Management, Vol. 29, Issue S1, pp. 63-74, which has been published in final form at https://doi.org/10.1111/caim.12373. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. LinkedIn: https://nl.linkedin.com/in/overdiek12345
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Collaborative approaches to destination design require conscious and reflexive stakeholder involvement in activities and decision making. Design science studies such participatory processes by observing design teams in practice. From these observations, scientists have identified design strategies and processes that design teams use to support their work in identifying problems and developing solutions. Observing design processes in tourism destinations provides an opportunity to identify successful co-design strategies for destination design. This study presents three key co-design strategies based on data collected from five living labs in five destinations. Each co-design strategy is presented with a recommended use, suggestions for stakeholder involvement, and activities to develop solutions efficiently and effectively with the available resources. Together, the strategies provide a framework to optimise decision-making in relation to shaping destination design processes, and to validate processes and outcomes.
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Our society faces many challenges, necessitating collaborative efforts among multiple stakeholders. Our students learn this in living labs. This paper explores preliminary research on introducing co-design to novices. We introduce a case study exploring how design educators can support students in developing co-design competencies. Central to this study is our Co-Design Canvas, introduced as a pivotal tool for fostering open dialogue among diverse stakeholders. This stimulates collaboration through effective teamwork and empathic formation. The research questions aim to discover effective methods for introducing the Co-Design Canvas to living lab students, and to identify the necessary prior knowledge and expertise for both novices and educators to effectively engage with and teach the Co-Design Canvas. The paper advocates for a pedagogical shift to effectively engage students in multi-stakeholder challenges. Through a series of workshops, the Co-Design Canvas was introduced to novices. We found that this required a significant cognitive stretch for staff and students. The paper concludes by presenting a, for now, final workshop format consisting of assignments that supports introducing the Canvas and thereby co design to societal impact design novices. This program better prepares students and coaches for multi stakeholder challenges within living labs.
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Heb je wel eens gemerkt dat de premie voor je autoverzekering verandert als je in een andere wijk gaat wonen? Verzekeraars berekenen dit met een algoritme, wat kan leiden tot indirecte discriminatie. Dit project onderzoekt hoe zulke digitale differentiatie (DD) zowel eerlijk als rendabel kan.
Due to societal developments, like the introduction of the ‘civil society’, policy stimulating longer living at home and the separation of housing and care, the housing situation of older citizens is a relevant and pressing issue for housing-, governance- and care organizations. The current situation of living with care already benefits from technological advancement. The wide application of technology especially in care homes brings the emergence of a new source of information that becomes invaluable in order to understand how the smart urban environment affects the health of older people. The goal of this proposal is to develop an approach for designing smart neighborhoods, in order to assist and engage older adults living there. This approach will be applied to a neighborhood in Aalst-Waalre which will be developed into a living lab. The research will involve: (1) Insight into social-spatial factors underlying a smart neighborhood; (2) Identifying governance and organizational context; (3) Identifying needs and preferences of the (future) inhabitant; (4) Matching needs & preferences to potential socio-techno-spatial solutions. A mixed methods approach fusing quantitative and qualitative methods towards understanding the impacts of smart environment will be investigated. After 12 months, employing several concepts of urban computing, such as pattern recognition and predictive modelling , using the focus groups from the different organizations as well as primary end-users, and exploring how physiological data can be embedded in data-driven strategies for the enhancement of active ageing in this neighborhood will result in design solutions and strategies for a more care-friendly neighborhood.
Een goed verlopende bedrijfsopvolging is noodzakelijk voor de toekomst en vitaliteit van de agrarische sector. Deze sector is van groot belang voor ons voedselsysteem en de leefbaarheid van stad en ommeland. Door ruimte te maken voor de nieuwe generatie boeren en tuinders met hun nieuwe inzichten en mogelijkheden voor een duurzame en toekomstbestendig bedrijf dragen wij bij aan de antwoorden op de maatschappelijke vraagstukken die verbonden zijn aan het agrarische bedrijf. Het project vraagt om een integrale aanpak om de hoofdvraag te kunnen beantwoorden: Welke concrete ondersteuning en/of begeleiding hebben agrarische ondernemers en belanghebbenden nodig om vol vertrouwen het proces van bedrijfsovername te doorlopen vanuit het perspectief van op duurzaamheid gerichte transities? De complexiteit zit in de duur van het bedrijfsovername proces en het aantal betrokkenen met verschillende belangen en inzichten. In het onderzoek richten we ons op bedrijfsoverdragers, bedrijfsovernemers, partners en niet overnemende familie en alle indirect betrokken zoals erfbetreders, adviseurs, leveranciers en financierende partijen. Integraal worden 5 inhoudelijke thema’s samengebracht: verdienmodellen, sociaal-emotionele aspecten, competenties en vaardigheden, financieel traject en kennis over en handelingsperspectieven voor de maatschappelijke context. De tools, instrumentaria en methodieken worden integraal en met inzet van Systemisch Co-design getest, gevalideerd, vastgelegd en gepubliceerd om daarmee bij te dragen aan nieuwe kennis, actualisatie van het onderwijs en doorwerking in de praktijk. Het project ‘Bedrijfsovername in Balans’ wordt uitgevoerd met inzet van de innovatieve slagkracht en onderzoekscapaciteit van zeven transdisciplinair samenwerkende hogescholen, het cluster van ervaringsdeskundige mkb-bedrijven, brancheorganisaties en de materiedeskundige klankbordgroep. Het resultaat van het onderzoeksproject is een toolbox voor een integraal handelingsplan met gevalideerde aanpakken, instrumentaria en methodieken die bij een juiste inzet en begeleiding leiden tot een duurzame bedrijfsovername in de agrarische sector. Deze toolbox wordt ook na het project duurzaam doorontwikkeld voor onderwijs, gebruik in het werkveld en door het Kenniscentrum Bedrijfsovername i.o..
